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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Brand Management, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: User Story, Software Development Life Cycle, Software Architecture, Sprint Retrospectives, Agile Software Development, Kanban Principles, DevOps, Backlogs, Software Design, Scrum (Software Development), Information Technology, Computer Hardware, Software Development Methodologies, Software Design Patterns, Agile Methodology, Agile Project Management, Sprint Planning, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • P

    Peking University

    Chinese for Beginners

    Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Data Analysis, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Apache Hive, Data Mart, Data Warehousing, Apache Spark, Data Science, Analytics, Data Lakes, Data Collection, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Linux Commands, Data Pipelines, SQL, IBM Cognos Analytics, Apache Kafka, Apache Airflow, Bash (Scripting Language), Shell Script, IBM DB2, Data Visualization, Dashboard, File Management, Star Schema, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25K reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Using Surveys To Improve Your Customer Service

    Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Business Research, Customer Insights, User Research, Research Methodologies, Customer Service, Customer experience improvement, Focus Group, Client Support

    Mixed · Course · 1 - 4 Weeks

  • H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Customer experience strategy (CX), Customer Engagement, Value Propositions, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Team Building, Marketing Communications, Market Research, Customer Support, Global Marketing, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, Design, Design Elements And Principles, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Introduction to Marketing: University of Pennsylvania
  • IBM IT Scrum Master: IBM
  • Chinese for Beginners: Peking University
  • Introduction to Data Analytics: IBM
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • Excel Skills for Business: Essentials: Macquarie University
  • Product Management: An Introduction: IBM
  • Using Surveys To Improve Your Customer Service: Alex Genadinik
  • Succeed with Customers: Harvard Business Review
  • Build Wireframes and Low-Fidelity Prototypes: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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137 courses
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