• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • F

    Fractal Analytics

    Successful AI Strategies: A CEO's Perspective

    Skills you'll gain: Business Leadership, Strategic Leadership, AI Product Strategy, Responsible AI, Business Strategy, Decision Intelligence, Generative Adversarial Networks (GANs), Strategic Decision-Making, Organizational Effectiveness, Risking, Deep Learning, Artificial Intelligence, Organizational Development, AI Integrations, Data Ethics, Process Design, Human Centered Design, Data Quality, Data Pipelines, Design Thinking

    4.7 stars, 23 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (23) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Capitals Coalition

    Transforming Business: Valuing social and human capital

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Human Capital, Stakeholder Management, Corporate Sustainability, Sustainable Business, Social Impact, Sustainable Development, Stakeholder Communications, Sustainability Reporting, Business Ethics, Business Transformation, Diversity and Inclusion, Risk Management

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Applied Bank Branch Operations & Management

    Skills you'll gain: Retail Banking, Bank Regulations, Customer Analysis, Lending and Underwriting, Loan Origination, Commercial Lending, Banking Services, Banking, Loan Documentation, Consumer Lending, Deposit Accounts, Mortgage Loans, Data-Driven Marketing, Payment Systems, Credit/Debit Card Processing, General Lending, Service Design, Financial Inclusion, Regulatory Compliance, Commercial Banking

    4.9 stars, 69 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (69) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Technology Solutions, Market Analysis, Business Strategies, Business Strategy, Competitive Analysis, Sustainable Business, Engineering

    4.2 stars, 46 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.2 (46) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • L

    LearnQuest

    Advanced Threat Hunting and Incident Response

    Skills you'll gain: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Incident Management, Cyber Threat Intelligence, Threat Detection, Cyber Security Strategy, Security Strategy, Threat Management, Cybersecurity, Scenario Testing, Technical Communication

    4.3 stars, 47 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.3 (47) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Capstone: Build a Winning Investment Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Portfolio Risk, Asset Management, Investments, Finance, Financial Market, Simulation and Simulation Software, Performance Measurement, Performance Analysis, Market Trend, Trend Analysis, Risk Analysis, Financial Forecasting, Case Studies, Peer Review, Forecasting

    4.5 stars, 71 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (71) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Herramientas de la Economía Circular

    Skills you'll gain: Sustainable Business, Sustainable Development, Proposal Development, Process Analysis, Environment and Resource Management, Process Mapping, Sustainable Systems, Resource Utilization, Corporate Sustainability, Resource Consumption Accounting, Proposal Writing, Pollution Prevention, Project Design, Waste Minimization, Operational Efficiency, Feasibility Studies, Environmental Issue, Cost Benefit Analysis, Strategic Partnership

    4.8 stars, 139 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (139) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    4.8 stars, 11 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (11) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Market Research, Digital Marketing Tools, Target Market, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Graphical Tools, Color Matching, Design, Education Software and Technology, Creative Design, Design Elements And Principles, Design Software, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Content Creation, Marketing

    4.8 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Università di Napoli Federico II

    English for Business B1

    Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Business Communication, Business Correspondence, Verbal Communication Skills, Negotiation, Workplace inclusivity, Business Writing, English Language, Interviewing Skills, Data Visualization, Writing, Communication, Report Writing, Taking Meeting Minutes, Recruitment, Interpersonal Communications, Vocabulary

    4.6 stars, 35 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (35) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Advanced Security Strategies and Incident Response

    Skills you'll gain: Incident Response, Cyber Security Strategy, Open Web Application Security Project (OWASP), Application Security, Secure Coding, Cloud Security, Cybersecurity, Vulnerability Assessments, Cyber Attacks, Information Systems Security, Metasploit, Security Strategy, Infrastructure Security, Incident Management, Vulnerability Scanning, Security Testing, Hardening, Security Controls, Penetration Testing, Mobile Security

    4.6 stars, 16 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.6 (16) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…277278279…543

In summary, here are 10 of our most popular marketing strategy courses

  • Successful AI Strategies: A CEO's Perspective: Fractal Analytics
  • Transforming Business: Valuing social and human capital: Capitals Coalition
  • Applied Bank Branch Operations & Management: EDUCBA
  • Getting Started with Technology Startups: University of Colorado Boulder
  • Advanced Threat Hunting and Incident Response: LearnQuest
  • Capstone: Build a Winning Investment Portfolio: Rice University
  • Herramientas de la Economía Circular: Universidad de los Andes
  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • Diseñe su Aula Virtual con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok