Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Creativity, Leadership and Management, Marketing
★ 4.8 (13) · Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Relationship Management, Problem Management, Verbal Communication Skills, Cloud Management, Customer Support, Amazon Web Services, Technical Support and Services, Oral Expression, Customer and Client Support, Communication, Consultative Approaches, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management
★ 4.9 (28) · Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales Operations, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Customer Retention, Content Strategy, Persona Development, Customer Engagement, Customer Insights, Content Creation, Goal Setting, Meeting Facilitation, Service Level Agreement, Writing, Business Writing
★ 3.3 (10) · Beginner · Course · 1 - 3 Months
Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation
★ 4.3 (19) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Animations, Multimedia, Visual Storytelling, Content Creation, Editing, User Accounts, Marketing
★ 4.6 (9) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, Data Lakes, Data Pipelines, Data Integration, JSON, Dashboard, SQL, Data Manipulation, Apache Spark, Dashboard Creation, Big Data, Data Management, Data Transformation, Data Architecture, Version Control
★ 4.1 (32) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Cash Flows, Data Processing
★ 3.9 (10) · Beginner · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, FinTech, Financial Services, Commercial Banking, Corporate Finance, Loans, Fundraising, Investments, Stakeholder Analysis
★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI Agents, Model Context Protocol, Retrieval-Augmented Generation, Generative Model Architectures, Fine-tuning, Model Deployment, Responsible AI, Load Balancing, Large Language Modeling, Containerization, AI Security, Docker (Software), Model Optimization, Generative AI, Model Evaluation, Agentic systems, LangChain, Restful API, Data Ethics, Image Quality
★ 4.3 (6) · Intermediate · Professional Certificate · 3 - 6 Months
Skills you'll gain: ServiceNow, AI Workflows, Workflow Management, IT Service Management, Process Design, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Service Improvement, Operational Efficiency, Incident Management, Event Monitoring, Scalability, Performance Analysis
★ 2.8 (8) · Intermediate · Course · 1 - 4 Weeks