• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Quantitative Research, Scientific Methods, Statistical Methods, Data Analysis, Research Methodologies, Research, Statistics, Stata, STATA (Software), Statistical Modeling, Data Synthesis, Data Collection

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Imperial College London

    Using Data for Healthcare Improvement

    Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Research Methodologies, Quantitative Research, Program Evaluation, Data Collection, Data-Driven Decision-Making, Statistical Methods, Statistical Analysis, Systems Of Measurement, Time Series Analysis and Forecasting

    4.8 stars, 49 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (49) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Usability, Graphic and Visual Design, Figma (Design Software), User Experience, Design Elements And Principles, Persona (User Experience), Interaction Design, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story

    4.9 stars, 508 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.9 (508) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Game Design, Design, Virtual Reality, User Experience Design, Design Strategies, Diversity Awareness, Design Research, Augmented and Virtual Reality (AR/VR), Psychology, Virtual Environment, Cultural Sensitivity, Cultural Diversity

    3.8 stars, 27 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.8 (27) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica de Chile

    Introducción a la Valoración financiera

    Skills you'll gain: Business Valuation, Financial Analysis, Cash Flows, Capital Budgeting, Financial Market, Securities (Finance), Investment Management, Investments, Finance, Cash Flow Forecasting, Project Finance, Equities, Financial Modeling, Return On Investment, Derivatives, Market Dynamics

    4.9 stars, 54 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (54) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.3 stars, 15 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (15) · Beginner · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Ideation, Forecasting, Strategic Thinking, Organizational Strategy, Value Propositions, Market Opportunities, Lean Methodologies

    4.9 stars, 46 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 4.9 (46) · Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Video Game Development, Intellectual Property, Game Design, New Product Development, Legal Risk, Product Management, Business, Regulation and Legal Compliance, Global Marketing, Investments

    3.6 stars, 69 reviews, Beginner, Course, 1 - 3 Months

    ★ 3.6 (69) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Effective Presentations and Persuasive Writing

    Skills you'll gain: Request for Proposal, Presentations, Technical Communication, Persuasive Communication, Proposal Writing, Oral Expression, Proposal Development, Technical Writing, Intercultural Competence, Public Speaking, Verbal Communication Skills, Design Thinking, Communication, Teamwork, Communication Strategies, Concision, Communication Planning, Innovation, Professional Development, Target Audience

    4.9 stars, 16 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    From Data To Decision With AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Generative AI, Descriptive Analytics, Statistical Analysis, AI literacy, Data-Driven Decision-Making, Correlation Analysis, Technical Communication, Data Visualization, Data Analysis, Exploratory Data Analysis, Statistical Visualization, Scatter Plots, Descriptive Statistics, Statistical Hypothesis Testing, Predictive Analytics, Data Presentation, Data Storytelling

    4.7 stars, 36 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (36) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Advertising, Hospitality, Resource Allocation, Communication Planning, Stakeholder Management, Dashboard, Stakeholder Engagement, Communication Strategies, Organizational Skills, Coordinating, Stakeholder Communications, Target Audience, Program Evaluation, Plan Execution, Budgeting

    4.1 stars, 47 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (47) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…274275276…462

In summary, here are 10 of our most popular market research courses

  • Técnicas Cuantitativas y Cualitativas para la Investigación: Universitat Politècnica de València
  • Using Data for Healthcare Improvement: Imperial College London
  • Desain UX Google: Google
  • Avatar Psychology for Designers: Michigan State University
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Introducción a la Valoración financiera: Pontificia Universidad Católica de Chile
  • Create surveys with Qualtrics: Coursera
  • Introducción a la Innovación Empresarial y Creación de Valor: Tecnológico de Monterrey
  • 游戏产业概论: Fudan University
  • Effective Presentations and Persuasive Writing: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok