• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • A

    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Strategic Marketing, Marketing, Cost Accounting, Cost Management, Revenue Forecasting, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Enterprise Application Management, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Business Systems Analysis, Systems Analysis, Computer Hardware, Data Warehousing, Decision Support Systems, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Data Ethics, Business Process Management, Customer Relationship Management

    4.7 stars, 72 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (72) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Applied Cryptography

    Skills you'll gain: Cryptography, Encryption, Network Security, Cybersecurity, Security Engineering, Network Protocols, Federated Learning, Security Management

    4.8 stars, 13 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (13) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management

    4.9 stars, 52 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (52) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a business mind map with Coggle

    Skills you'll gain: Business Planning, Market Analysis, Information Architecture, Collaborative Software, Version Control, Ideation, Diagram Design, Organizational Structure

    4.5 stars, 35 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (35) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad de los Andes

    Seguridad en la red

    Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Digital Forensics, Incident Management, Cybersecurity, Cloud Security, Cyber Attacks, Cloud Computing Architecture, Cyber Security Strategy, Security Controls, Endpoint Security

    4.8 stars, 144 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (144) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents

    4.6 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Campaign Execution

    Skills you'll gain: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Service Improvement, Business Process Automation, Process Improvement, Customer experience improvement, Sales Process, Client Services, Prospecting and Qualification, Project Scoping, Operational Efficiency, Presentations, Expectation Management, Business Planning, Brand Strategy, Web Presence, Scope Management, Entrepreneurship, Customer Acquisition Management, Business Development, Branding, Value Propositions

    4.8 stars, 57 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (57) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI: Transform Your Management Consulting

    Skills you'll gain: Responsible AI, Management Consulting, Process Modeling, Business Consulting, Anthropic Claude, Process Mapping, Data Ethics, AI literacy, Google Gemini, AI Enablement, Consulting, Process Optimization, Generative AI, Process Design, Process Improvement and Optimization, ChatGPT, AI Workflows, Prompt Engineering, Change Management, Quality Assurance

    4.3 stars, 7 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (7) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…270271272…543

In summary, here are 10 of our most popular marketing strategy courses

  • ‎ استراتيجيات التسعير | Pricing Strategies ‎: Alfaisal University | KLD
  • Foundations of Information Systems for Business: Howard University
  • Cyber Security: Applied Cryptography: Macquarie University
  • Disrupción Digital: Universidad de Palermo
  • Create a business mind map with Coggle: Coursera
  • Seguridad en la red: Universidad de los Andes
  • Google Search Advertising Implementation: Aptly
  • First Steps in Visme: Coursera
  • Building Trust: Ethics for AI-powered Chatbots: Coursera
  • Digital Campaign Execution: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok