Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Howard University
Skills you'll gain: Regression Analysis, Correlation Analysis, Financial Modeling, Spreadsheet Software, Business Analysis, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Forecasting, Risk Analysis, Data Analysis, Product Assortment, Complex Problem Solving, Predictive Modeling, Business Mathematics, Price Negotiation, Business Strategy
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Trend Analysis, Policy Analysis
Intermediate · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Qualitative Research, Case Studies, Interviewing Skills, Data Analysis, Research Methodologies, Social Sciences, Research, Data Collection, Cultural Diversity, Psychology, Anthropology
Beginner · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Health Informatics, Quantitative Research, Data Collection, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Systems Of Measurement, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Cleansing, Query Languages, Data Manipulation, Data Integration, Data Validation, Data Import/Export, Data Quality, Data Analysis, Data Modeling, Anomaly Detection, Data Storage
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Data Visualization, Microsoft Power Platform, Data Presentation, Interactive Data Visualization, Data Storytelling, Data Analysis Expressions (DAX), Business Intelligence, Prompt Engineering, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Analysis Software, Data Wrangling, Data Preprocessing
Intermediate · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Agentic Workflows, AI Enablement, Artificial Intelligence, Healthcare Ethics, AI Workflows, AI Security, AI Orchestration, Applied Machine Learning, Health Technology, AI Personalization, Health Systems, Solution Design, Predictive Modeling, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization
Beginner · Course · 1 - 4 Weeks