• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making

    4.9 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics

    4.8 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Proyectos complejos: éxitos o fracasos

    Skills you'll gain: Organizational Structure, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Stakeholder Management, Project Management, Strategic Planning, Stakeholder Engagement, Organizational Strategy, Systems Thinking, Ideation, Needs Assessment

    4.8 stars, 49 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (49) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The Museum of Modern Art

    Reimagining Blackness and Architecture

    Skills you'll gain: Social Justice, Storytelling, Diversity Awareness, Community Development, Community Organizing, Social Impact, Environmental Issue, Design Thinking, Public History, Performing Arts, Creativity, Liberal Arts, Aesthetics, Cultural Diversity, Art History, Design Strategies, Culture, Media and Communications

    4.8 stars, 76 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (76) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica de Chile

    Mejores Decisiones con Business Analytics

    Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy

    4.7 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (74) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • O

    Oracle

    Introduction to Oracle Cloud Essentials

    Skills you'll gain: Oracle Cloud, Oracle Cloud Applications, Cloud Solutions, Supply Chain Management, Cloud Computing, Cloud Infrastructure, Enterprise Resource Planning, Cloud Services, Cloud Computing Architecture, Cloud Platforms, Supply Chain, Enterprise Application Management, Customer experience strategy (CX), Human Resources Software, Software As A Service, Security Controls, Cloud Security, Virtual Networking

    4.8 stars, 25 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Improve Communication Processes Using Gmail

    Skills you'll gain: Gmail, Email Automation, Google Workspace, Prioritization, Productivity Software, Workflow Management, Organizational Skills, Communication

    4.7 stars, 27 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (27) · Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Program Management: Performance Domains

    Skills you'll gain: Program Management, Stakeholder Analysis, Stakeholder Management, Communication Planning, Project Management Life Cycle, Risk Mitigation, Stakeholder Engagement, Stakeholder Communications, Risk Management, Project Risk Management, Project Management Institute (PMI) Methodology, Benefits Administration, Strategic Communication, Communication Strategies, Organizational Strategy, Business Strategy

    4.6 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing

    4.5 stars, 26 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Business Transformation, Stakeholder Communications, Culture Transformation, Communication, Employee Training, Workforce Development, Stakeholder Engagement, AI Integrations, Employee Engagement, Change Management, Customer Engagement

    4.9 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Gestión de la Diversidad, Equidad, Inclusión y Pertenencia

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Diversity and Inclusion, Diversity Training, Diversity Programs, Cultural Diversity, Workplace inclusivity, Human Resource Strategy, Cultural Responsiveness, Social Justice, Human Resources, Intercultural Competence, Disabilities, Human Resource Policies, Communication Strategies, Vulnerability

    4.8 stars, 50 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (50) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…266267268…543

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Boost Your Brand's SEO Visibility: Coursera
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
  • Proyectos complejos: éxitos o fracasos: Universidad de los Andes
  • Reimagining Blackness and Architecture: The Museum of Modern Art
  • Mejores Decisiones con Business Analytics: Pontificia Universidad Católica de Chile
  • Introduction to Oracle Cloud Essentials: Oracle
  • Improve Communication Processes Using Gmail: Coursera
  • Program Management: Performance Domains: LearnKartS
  • Create a Target Market Presentation using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok