Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Performance Measurement, Big Data, Business Analysis, Data Analysis, Business Process Improvement, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Cash Flows, Financial Acumen, Return On Investment, Data Literacy, Profit and Loss (P&L) Management, Financial Analysis
★ 4.7 (81) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Dashboard, Business Intelligence, Database Management, Data Architecture, Data Pipelines, PostgreSQL, Statistical Reporting, Shell Script, SQL, Data Transformation, Data Import/Export
★ 4.8 (29) · Intermediate · Course · 1 - 3 Months
University of Rochester
Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Economics, Revenue Management, Business Economics, Policy Analysis, Research, and Development, Social Sciences, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Business Strategy, Benefits Administration
★ 4.9 (42) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Marketing Planning, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Knowledge Accelerators
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard Creation, Dashboard, Excel Macros, Microsoft 365, Pivot Tables And Charts, Data Visualization, Generative AI Agents, Data Analysis, Generative AI, AI Integrations, Artificial Intelligence, Workflow Management, Productivity, Automation, Customer Data Management, Data Management, Leadership Development
★ 4.8 (24) · Intermediate · Course · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Marketing Communications, Customer Insights, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Customer Insights, Customer Service, Market Research, User Research, Target Audience, Marketing
★ 4.8 (31) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Performance Reporting, Communication, Writing, Internal Communications
★ 4.5 (34) · Mixed · Course · 1 - 3 Months

Skills you'll gain: SQL, Query Languages, Relational Databases, Database Management, Databases, Data Analysis
★ 4.6 (99) · Intermediate · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Estimation, Data Analysis, Data Visualization
★ 4.5 (64) · Intermediate · Course · 1 - 3 Months

Nikolai Schuler
Skills you'll gain: Data Warehousing, Data Transformation, Data Import/Export, Database Management Systems, Query Languages, SQL, Cloud Computing Architecture, Database Management, Data Management, Amazon S3, Data Analysis
★ 4.5 (33) · Beginner · Course · 1 - 4 Weeks