• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Writing for Business Advanced

    Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Storytelling, Organizational Structure, Vocabulary, Business Reporting, Grammar, Concision, Target Audience, Press Releases

    4.9 stars, 7 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (7) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    AI Marketing Strategy and Analytics

    Skills you'll gain: Marketing Planning, Dashboard, Project Schedules, Dashboard Creation, Data-Driven Marketing, Marketing Strategies, Marketing Budgets, Campaign Planning, Scheduling, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Market Opportunities, Scalability, Case Studies, Entrepreneurship, Business Strategy, ChatGPT, Decision Intelligence, AI Integrations, Business Workflow Analysis, Artificial Intelligence, Process Analysis, Cost Containment, Innovation, Automation

    4.4 stars, 14 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (14) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Peking University

    遗传学实验

    Skills you'll gain: Laboratory Research, Laboratory Experience, Science and Research, Scientific Methods, Experimentation, Molecular Biology, Research Design, Biology, Biotechnology, Laboratory Equipment, Specimen Preparation, Life Sciences, Cell Biology, Verification And Validation

    4.8 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (9) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Introducción a Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics

    4.3 stars, 41 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    Logical Operations

    ITIL 4: Core Principles and Components

    Skills you'll gain: Information Technology Infrastructure Library, IT Service Management, Service Management, Information Technology, Operations Management, Information Technology Operations, Governance, Operations, Asset Management, Automation

    5 stars, 21 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (21) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Quantum Computing with Qiskit and Advanced Algorithms

    Skills you'll gain: Quantum computing, Algorithms, IBM Cloud, Cryptography, Python Programming, Mathematical Software, Simulations

    4.6 stars, 27 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (27) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Introduction to Healthcare Finance

    Skills you'll gain: Mergers & Acquisitions, Capital Budgeting, Price Negotiation, Strategic Decision-Making, Financial Analysis, Return On Investment, Business Valuation, Financial Modeling, Finance, Health Care Administration, Pharmaceuticals, Health Policy, Negotiation, Strategic Thinking, Healthcare Industry Knowledge, Cost Estimation, Corporate Finance, Health Care, Cash Flows, Cash Flow Forecasting

    4.6 stars, 20 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (20) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Corporate Finance: Valuation for Beginners

    Skills you'll gain: Business Valuation, Forecasting, Financial Forecasting, Financial Analysis, Risk Analysis, Financial Statement Analysis, Financial Data, Finance, Business Analysis, Analysis, Financial Market, Corporate Finance, Business, Due Diligence, Market Data, Market Analysis

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Driving engagement, Branding, Graphic and Visual Design Software, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5 stars, 45 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (45) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    L&T EduTech

    Highway Planning, Pavement Design and Construction

    Skills you'll gain: Traffic Flow Optimization, Construction Inspection, Building Codes, Construction Engineering, Construction, Construction Management, Civil Engineering, Stormwater Management, General Construction and Construction Labor, Structural Engineering, Hydrology, Hydraulics, Grading (Landscape), Public Works, Design Specifications, Structural Analysis, Materials science, Engineering Plans And Specifications, Engineering Practices, Drafting and Engineering Design

    4.6 stars, 31 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.6 (31) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…265266267…462

In summary, here are 10 of our most popular market research courses

  • Make Data-Driven Decisions: Google
  • Writing for Business Advanced: University of Glasgow
  • AI Marketing Strategy and Analytics: Coursera
  • How to Build an Entrepreneurial AI Strategy: STARWEAVER
  • 遗传学实验: Peking University
  • Introducción a Facebook Ads Manager: Coursera
  • ITIL 4: Core Principles and Components: Logical Operations
  • Quantum Computing with Qiskit and Advanced Algorithms: Packt
  • Introduction to Healthcare Finance: University of Michigan
  • Corporate Finance: Valuation for Beginners: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok