• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Analytics, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Content Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Health Informatics, Azure Active Directory, Medical Privacy, Cloud Security, Health Care, Identity and Access Management, Real Time Data, Data Infrastructure, Model Training, Patient Education and Support, AI Security, Microsoft Azure, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, AI Integrations

    Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales, Sales Process, Market Intelligence, Strategic Marketing, Competitive Intelligence, Selling Techniques, Business Analysis, Peer Review

    4.6 stars, 37 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (37) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Microsoft Excel: From Basics to AI-Powered Workflows

    Skills you'll gain: Data Ethics, Microsoft Excel, Microsoft Copilot, Excel Formulas, Excel Macros, Microsoft Power Platform, ChatGPT, Microsoft 365, Microsoft Access, Microsoft Teams, Workflow Management, Microsoft Office, Microsoft Project, Business Workflow Analysis, Operational Excellence, Microsoft Windows, Test Tools, Interactive Learning, Software Development Tools, Devops Tools

    4.4 stars, 25 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (25) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    4.8 stars, 63 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (63) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    4.3 stars, 21 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (21) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Geospatial Mapping, Data Presentation, Color Theory, Graphic and Visual Design, Visual Design, Spatial Data Analysis, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Statistical Visualization, Design Elements And Principles, Tableau Software, Plot (Graphics), Data Literacy, Computer Displays, Time Series Analysis and Forecasting

    4.9 stars, 10 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (10) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, Transfer Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Applied Machine Learning, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    3.1 stars, 8 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.1 (8) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Investment Banking Operations & Financial Markets

    Skills you'll gain: Investment Banking, Mergers & Acquisitions, Capital Markets, International Finance, Banking, Banking Services, Financial Trading, Reconciliation, Financial Market, Market Analysis, Corporate Finance, Financial Services, Financial Analysis, Underwriting, Market Research, Payment Systems, Risk Management Framework, Derivatives, Finance, Corporate Strategy

    5 stars, 67 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (67) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Google Data Studio - Création de Tableaux de Bords Interactifs

    Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Visualization Software, Looker (Software), Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

    4.4 stars, 116 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (116) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Data Analysis, R (Software), Data Science, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    4.2 stars, 26 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (26) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    Edureka

    Generative AI Automation Tools and Applications

    Skills you'll gain: Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Automation, Agentic systems, Generative AI, LangChain, Agentic Workflows, Marketing Automation, LLM Application, AI Integrations, AI Security, Cloud Solutions, Prompt Engineering, Slack (Software), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Google Sheets

    3.9 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…260261262…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok