• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Interpretable machine learning applications: Part 3

    Skills you'll gain: Artificial Neural Networks, Tensorflow, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Software, Deep Learning, Machine Learning, Feature Engineering, Risking, Model Evaluation, Mortgage Loans, Consumer Lending

    4.5 stars, 33 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (33) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement

    4.4 stars, 40 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (40) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Hyperparameter Tuning with Keras Tuner

    Skills you'll gain: Keras (Neural Network Library), Model Optimization, Artificial Neural Networks, Applied Machine Learning, Model Training, Deep Learning, Python Programming, Performance Tuning, Machine Learning

    4.6 stars, 71 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (71) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    4.7 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (12) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Why Scale a Startup?

    Skills you'll gain: Entrepreneurship, Risk Appetite, Risk Mitigation, Strategic Thinking, Business Strategy, Decision Making, Problem Solving, Strategic Leadership, Business Continuity, Operational Analysis, Business Marketing, Leadership and Management, Timelines

    4.2 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    Planification des mobilités

    Skills you'll gain: Transportation Operations, Community Development, Policy Development, Strategic Prioritization, Forecasting, Economic Development, Spatial Analysis, Policy Analysis, Needs Assessment, Public Policies, Public Affairs, Trend Analysis, Stakeholder Engagement, Sociology, Environmental Issue, Qualitative Research

    4.3 stars, 16 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (16) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Clemson University

    Design and Analysis of Algorithms

    Skills you'll gain: Data Structures, Algorithms, Theoretical Computer Science, Computer Programming, Computer Science, Probability, Design Strategies, Analysis

    4.2 stars, 39 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.2 (39) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • G

    Goodwill Industries International

    Supporting Clients

    Skills you'll gain: Interviewing Skills, Coaching, Client Support, Employee Onboarding, Professional Networking, Branding, Negotiation, Writing, Resource Utilization, Financial Planning

    4.7 stars, 63 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (63) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Mastering Portfolio Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Investment Management, Performance Analysis, Risk Analysis, Analytics, Financial Acumen, Investments, Asset Management, Performance Metric, Case Studies

    4.5 stars, 40 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (40) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Ethical and Regulatory Implications of Generative AI

    Skills you'll gain: Regulatory Compliance, Compliance Management, Compliance Training, Responsible AI, Regulatory Requirements, Law, Regulation, and Compliance, Generative AI, Data Ethics, Governance, AI literacy, Regulatory Affairs, Internal Controls, Risk Analysis, Ethical Standards And Conduct

    4.8 stars, 23 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (23) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Analytical Skills, Data-Driven Decision-Making, Behavioral Economics, Case Studies, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms

    4.9 stars, 45 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (45) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Communications, Marketing Effectiveness, Branding, Storytelling, Influencing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…258259260…462

In summary, here are 10 of our most popular market research courses

  • Interpretable machine learning applications: Part 3: Coursera
  • Fundamentals of Internal Business Communications: Coursera
  • Hyperparameter Tuning with Keras Tuner: Coursera
  • The "What" of the Marketing Strategy: IE Business School
  • Why Scale a Startup?: IE Business School
  • Planification des mobilités: École Polytechnique Fédérale de Lausanne
  • Design and Analysis of Algorithms: Clemson University
  • Supporting Clients: Goodwill Industries International
  • Mastering Portfolio Analysis: Coursera
  • Ethical and Regulatory Implications of Generative AI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok