• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Project Management Performance Domains

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Implementation, Project Performance, Stakeholder Communications, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Planning, Team Management, Project Management, Stakeholder Analysis, Team Performance Management, Performance Measurement, Team Building, Milestones (Project Management), Performance Metric, Plan Execution, Project Schedules, Project Coordination, Project Controls

    4.8 stars, 33 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (33) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Stanford Online

    The AI, Climate, and Energy Connection

    Skills you'll gain: Climate Change Programs, Sustainable Business, Corporate Sustainability, Environmental Issue, Environmental Resource Management, Sustainable Development, Sustainable Technologies, Procurement, Artificial Intelligence, Climate Change Mitigation, Climate Change Adaptation, Water Sustainability, Strategic Planning, Data Centers, Business Strategy, Energy and Utilities, Policy Development, Risk Management, Supply Chain Management, Stakeholder Engagement

    4.5 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (6) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • B

    Board Infinity

    Building Applications with DeepSeek

    Skills you'll gain: DeepSeek API, Deepseek, User Interface (UI), LLM Application, AI Workflows, AI Integrations, Human Computer Interaction, Agentic Workflows, Retrieval-Augmented Generation, AI Product Strategy, Embeddings, Application Deployment, Case Studies

    3.8 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.8 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SAP

    Strategic Analysis and Solution Design

    Skills you'll gain: Risk Analysis, Risk Management, Risk Management Framework, Project Portfolio Management, Business Risk Management, Enterprise Risk Management (ERM), Business Analysis, Risk Mitigation, Portfolio Management, Solution Design, Program Implementation, Project Implementation, Solution Architecture, Solution Delivery, Business Solutions, Business Strategies, Business Planning, System Implementation, Plan Execution, Change Management

    4.7 stars, 35 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (35) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Analytics, Predictive Analytics, Science and Research, Machine Learning, Medical Science and Research, Biomedical Technology, AI Integrations, Generative AI, AI literacy, Regulatory Compliance

    3 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 3 (7) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • F

    FAIR Institute

    Cyber Risk Management for Executives

    Skills you'll gain: Cyber Governance, Risk Analysis, Cyber Risk, Risk Appetite, Risk Management Framework, Risk Modeling, Risk Management, Regulatory Compliance, Regulatory Requirements, Cyber Security Strategy, Cybersecurity, Governance, Threat Management, Enterprise Risk Management (ERM), Law, Regulation, and Compliance, Governance Risk Management and Compliance, Business Risk Management, Business Priorities, Strategic Decision-Making, Risk Mitigation

    4.7 stars, 25 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (25) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Huddersfield

    Strategic Leadership Fundamentals

    Skills you'll gain: Performance Appraisal, Leadership Studies, Leadership Development, Employee Performance Management, Performance Management, Staff Management, Workforce Management, Virtual Teams, Leadership, Organizational Leadership, Business Communication, Organizational Development, Organizational Effectiveness, Organizational Strategy, Organizational Structure, Business, Business Management, Business Administration, Business Planning, Organizational Skills

    4.9 stars, 13 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (13) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Proposal Development, Communication, Writing, Crisis Management, Persuasive Communication, Corporate Communications, Presentations, Communication Strategies, Public Speaking

    4.7 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Benefits: Financial Protection, Growth & Assistance

    Skills you'll gain: Benefits Administration, Compensation and Benefits, Employee Assistance Programs, Compensation Strategy, Benefits Enrollment Processes, Financial Services, Compensation Management, Insurance, Communication, Technical Communication, Administration, Tax Management, Equities, Training Programs, Payroll Tax, Program Evaluation, Investments

    4.8 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (17) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, AI Integrations, Data Preprocessing, Customer Analysis, Transfer Learning, Customer Data Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    3.4 stars, 10 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.4 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    Edureka

    Generative AI Automation Tools and Applications

    Skills you'll gain: Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Automation, Agentic systems, Generative AI, LangChain, Agentic Workflows, Marketing Automation, LLM Application, AI Integrations, AI Security, Cloud Solutions, Prompt Engineering, Slack (Software), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Google Sheets

    3.9 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…256257258…543

In summary, here are 10 of our most popular marketing strategy courses

  • Project Management Performance Domains: Microsoft
  • Social Media Analytics and Sentiment Insights: Coursera
  • The AI, Climate, and Energy Connection: Stanford Online
  • Building Applications with DeepSeek: Board Infinity
  • Strategic Analysis and Solution Design: SAP
  • AI in Healthcare & Drug Discovery: AI CERTs
  • Cyber Risk Management for Executives: FAIR Institute
  • Strategic Leadership Fundamentals: University of Huddersfield
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Benefits: Financial Protection, Growth & Assistance: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok