• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Dashboard Creation, Pivot Tables And Charts, Power BI, Spreadsheet Software, Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Data Management, Productivity

    Intermediate · Course · Less Than 2 Hours

    Status: Free trial
    Free trial
  • S

    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Design Strategies, Adobe Illustrator, Graphic Design, Branding, Market Analysis, Digital Design, Graphic and Visual Design, Adobe Photoshop, Design Elements And Principles, Personal Development, Ideation, Process Development, Strategic Thinking, Design Research, Professional Development, Creative Thinking

    5 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Literacy, Computer Literacy, Microsoft Excel, Data Security, digital literacy, Telecommuting, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Programming Principles, Spreadsheet Software, Emerging Technologies, Data Collection, Computer Security Awareness Training, Information Systems Security, Digital Communications, Computer Programming, Scripting Languages, Javascript, Python Programming

    4.6 stars, 34 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Dashboard Creation, Power BI, Data Modeling, Analytical Skills, Data Visualization, Data Presentation, Analysis, Spatial Data Analysis, Datamaps, Business Reporting, Business Intelligence Software, Data Management, Storytelling, Management Reporting, Data Manipulation, Business Analytics, Data Analysis Software, Performance Reporting, Analytics, Visualization (Computer Graphics)

    4.6 stars, 19 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (19) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Plot (Graphics), Regression Analysis, Predictive Analytics, Predictive Modeling, Statistical Visualization, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, R (Software), Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Analysis

    4.2 stars, 13 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.2 (13) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AI-Powered Design with Canva Magic Studio

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI powered creativity, Canva (Software), AI Workflows, AI Integrations, Responsible AI, Content Creation, Quality Control, Quality Assurance, Creative Design, Campaign Planning, Marketing Materials, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Model Optimization, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Manipulation, Requirements Elicitation, Data Import/Export, Data Cleansing, Requirements Analysis, Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    4.5 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Behavior Management, Experience Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Decision Making, Ethical Standards And Conduct, Business Ethics, Social Impact, Influencing

    5 stars, 26 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (26) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Health Informatics, Azure Active Directory, Medical Privacy, Cloud Security, Health Care, Identity and Access Management, Real Time Data, Data Infrastructure, Model Training, Patient Education and Support, AI Security, Microsoft Azure, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, AI Integrations

    Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales, Sales Process, Market Intelligence, Strategic Marketing, Competitive Intelligence, Selling Techniques, Business Analysis, Peer Review

    4.6 stars, 37 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (37) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Typography and Color Theory in Design with Canva

    Skills you'll gain: Canva (Software), Color Theory, Typography, Digital Design, Graphic and Visual Design, Graphic Design, Visual Design, Design Elements And Principles, Branding

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…255256257…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok