• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Cómo empezar con Facebook Commerce Manager

    Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Impact, Considerations, and Ethical Issues

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Business Ethics, Legal Risk, Socioeconomics, AI Security, Social Impact, Information Privacy, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Arizona

    Roman Art and Archaeology

    Skills you'll gain: Ancient History, Art History, World History, European History, Social Studies, Political Sciences, Timelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    681 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Negotiation skills: Negotiate and resolve conflict

    Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    829 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, People Management, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Teamwork, Communication, Leadership, Collaboration, Human Resources

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google People Management Essentials

    Skills you'll gain: Team Leadership, Employee Coaching, Team Performance Management, Performance Management, Constructive Feedback, People Development, Goal Setting, Delegation Skills, Culture Transformation, Relationship Management, AI Enablement, Self-Awareness, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    332 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    University of Virginia

    Foundations of Diversity and Inclusion at Work TeachOut

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity and Inclusion, Diversity Awareness, Organizational Change, Emotional Intelligence, Culture Transformation, Social Justice, Empathy, Conflict Management, Leadership, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Build Better Generative Adversarial Networks (GANs)

    Skills you'll gain: Generative Adversarial Networks (GANs), Generative AI, Generative Model Architectures, PyTorch (Machine Learning Library), Model Evaluation, Responsible AI, Data Ethics, Machine Learning, Image Quality, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    685 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Enterprise Workflow

    Skills you'll gain: Feature Engineering, Model Deployment, Data Visualization, Data Ethics, Exploratory Data Analysis, Model Evaluation, Unsupervised Learning, Data Presentation, Tensorflow, Application Deployment, Dimensionality Reduction, MLOps (Machine Learning Operations), Probability Distribution, Apache Spark, Statistical Hypothesis Testing, Supervised Learning, Design Thinking, Data Science, Machine Learning, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    354 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Houston

    American Deaf Culture

    Skills you'll gain: Disabilities, Social Justice, Culture, Diversity Awareness, Sociology, Communication Disorders, Social Sciences, Cultural Diversity, Language Learning, Special Education, Education and Training, Non-Verbal Communication, Civil Law

    4.5
    Rating, 4.5 out of 5 stars
    ·
    392 reviews

    Beginner · Course · 1 - 3 Months

1…249250251…459

In summary, here are 10 of our most popular social media marketing courses

  • Cómo empezar con Facebook Commerce Manager: Coursera
  • Generative AI: Impact, Considerations, and Ethical Issues: IBM
  • Conversational Selling Playbook for SDRs: Salesforce
  • Roman Art and Archaeology: University of Arizona
  • Negotiation skills: Negotiate and resolve conflict: Macquarie University
  • Analytics, ROI, and Evaluation: Simplilearn
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Google People Management Essentials: Google
  • Foundations of Diversity and Inclusion at Work TeachOut: University of Virginia
  • Build Better Generative Adversarial Networks (GANs): DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok