Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, IT Service Management, Information Technology Infrastructure Library, Service Management, Interoperability, Business Transformation, Data Strategy, DevOps, Information Systems Security, Cybersecurity, Systems Integration, Innovation, Application Programming Interface (API), Service Design, Service Level, Organizational Strategy, Mobile Banking, Social Media, E-Commerce, Business Modeling
Beginner · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
Beginner · Guided Project · Less Than 2 Hours

Kotter
Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Culture Transformation, Leadership and Management, Leadership Development, Overcoming Obstacles, Case Studies, Organizational Strategy, Strategic Leadership, People Management, Industrial and Organizational Psychology, Leadership, Goal Setting, Adaptability, Lifelong Learning
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Performance Management, Compensation and Benefits, Organizational Development, Employee Engagement, Workforce Development, Talent Acquisition, Employee Retention, Case Studies, Diversity and Inclusion, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Health Informatics, Executive Presence, Strategic Communication, Healthcare Ethics, Strategic Planning, Health Care Administration, Health Policy, Leadership, Business Planning, Patient Safety, Innovation, Healthcare Project Management, Telehealth, Organizational Strategy, Design Thinking, Advocacy, Communication, Leadership and Management, Continuous Quality Improvement (CQI), Safety Standards
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours