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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Data for Analysis with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Software, Power BI, Data Analysis, Data Synthesis, Data Transformation, Timelines, Data Manipulation, Data Management

    4.7 stars, 90 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (90) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Data Literacy, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Probability & Statistics, Image Analysis, Data Integration, Interactive Data Visualization, Performance Analysis, Statistical Analysis, Probability, Analysis, LLM Application, Data Collection, Descriptive Analytics, Business Analytics, Statistical Methods, Machine Learning

    5 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    AI Project Leadership: Definition to Delivery

    Skills you'll gain: Verification And Validation, Work Breakdown Structure, Requirements Management, Requirements Analysis, Coordination, Functional Requirement, Product Quality (QA/QC), Augmented and Virtual Reality (AR/VR), Technology Strategies, Quality Assurance and Control, Strategic Communication, Strategic Leadership, Stakeholder Engagement, Internal Communications, Plan Execution, Business Requirements, Business Transformation, Project Management Life Cycle, Business Metrics, Software Development Methodologies

    4.8 stars, 53 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.8 (53) · Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Science, Business Analytics, Big Data, Analytics, Descriptive Analytics, Data Analysis Software, Predictive Analytics, Small Data

    4.2 stars, 158 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (158) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SAS

    SAS Machine Learning Engineer

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Data Preprocessing, Exploratory Data Analysis, Classification And Regression Tree (CART), Logistic Regression, Statistical Machine Learning, Model Evaluation, Model Training, Supervised Learning, Decision Tree Learning, Probability & Statistics, Data Processing, Statistical Software, Machine Learning Methods, Machine Learning Software, Workflow Management, Machine Learning, Correlation Analysis, Applied Machine Learning

    4.7 stars, 105 reviews, Advanced, Professional Certificate, 3 - 6 Months

    ★ 4.7 (105) · Advanced · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Partnership, Competitive Intelligence, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Mergers & Acquisitions, Cultural Sensitivity, Economic Development, Decision Making, Cultural Diversity

    4.8 stars, 171 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (171) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Data Engineering Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Technical Communication, Data Infrastructure, Data Warehousing, Data Pipelines, Big Data

    4.7 stars, 105 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (105) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    4.8 stars, 449 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (449) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Campaign Management, AI Security, Sales Process, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, AI Enablement, Return On Investment, Automation, Critical Thinking

    4.5 stars, 55 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Content Creation, Advertising, Branding, Social Media Marketing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8 stars, 20 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (20) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    CertNexus

    CertNexus Certified Data Science Practitioner

    Skills you'll gain: Extract, Transform, Load, Data Analysis, Model Training, Data Preprocessing, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Model Evaluation, Exploratory Data Analysis, Statistical Visualization, Machine Learning, Machine Learning Methods, Statistical Methods, Data Cleansing, Project Scoping, Business Priorities, Business Analysis, Data Manipulation

    4.7 stars, 85 reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.7 (85) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Data Science Essentials: Analysis, Statistics, and ML

    Skills you'll gain: Plotly, Model Evaluation, NumPy, Statistical Methods, Probability & Statistics, Plot (Graphics), Dashboard, Statistics, Pandas (Python Package), Data Analysis, Database Development, Statistical Analysis, Regression Analysis, Dashboard Creation, Data Manipulation, Python Programming, Applied Machine Learning, Probability, Data Science, Performance Tuning

    4.5 stars, 32 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (32) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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