• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, Order Fulfillment, System Configuration, Business

    4.8 stars, 15 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Generative Model Architectures, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, AI literacy, Model Evaluation, LLM Application, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, Business Solutions

    4.5 stars, 327 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (327) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis

    4.7 stars, 181 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (181) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Photo/Video Production and Technology, Marketing Materials, Post-Production, Visual Storytelling, Content Creation, Digital Content, Animations, Multimedia, Content Optimization, Storytelling, Typography, Branding, Driving engagement

    4.5 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    4.5 stars, 147 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (147) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities

    4.5 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (14) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Design Thinking for Data Professionals

    Skills you'll gain: A/B Testing, Design Thinking, User Centered Design, Design and Product, Experience Design, Data Storytelling, Dashboard, User Feedback, Solution Design, Stakeholder Engagement, Stakeholder Analysis, Customer Insights, Interviewing Skills, Empathy & Emotional Intelligence, Business Requirements, Problem Solving, Product Testing

    4.6 stars, 18 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (18) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Presentation, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4 stars, 320 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (320) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming

    4.4 stars, 50 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (50) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, New Business Development, Business Strategy, Ideation, Initiative and Leadership, Competitive Analysis, Market Analysis

    4.4 stars, 94 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (94) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create Interactive Dashboards with Streamlit and Python

    Skills you'll gain: Plotly, Dashboard, Plot (Graphics), Pandas (Python Package), Dashboard Creation, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Web Design and Development, Application Development, Data Presentation, Data Science, Python Programming

    4.7 stars, 403 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (403) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea equipos y trabaja en grupos con Canva

    Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

    4.8 stars, 229 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (229) · Intermediate · Guided Project · Less Than 2 Hours

1…247248249…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok