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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Introducción a PicsArt para Redes Sociales

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Photo/Video Production and Technology, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Shared Media, Graphical Tools, Marketing

    4.1 stars, 21 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.1 (21) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Data Science as a Field

    Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Literacy, Data Analysis, Analysis, Applied Mathematics, Statistics, Computer Science

    4.3 stars, 41 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (41) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Ad Hoc Reporting, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Storytelling, Tableau Software, Data Visualization Software, Data Analysis, Business Intelligence, Presentations, Stakeholder Engagement

    4.7 stars, 78 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (78) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing

    4.5 stars, 76 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (76) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Budget Management, Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Data, Cost Management, Budgeting, Financial Analysis, Cost Control, Financial Acumen, Cost Accounting, Performance Metric, Operating Budget, Cost Benefit Analysis, Performance Management, Operational Performance Management, General Accounting, Data Analysis, Planning

    4.8 stars, 130 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (130) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    First Steps in Easil

    Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts

    4 stars, 8 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (8) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Data Compilation, Matlab, Scientific Visualization, Data Processing, Data Cleansing, Data Wrangling, Data Manipulation, Histogram, Data Transformation, Data Science, Text Mining, Predictive Modeling, Unstructured Data

    4.7 stars, 351 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (351) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Value-Based Care, Health Assessment, Health Technology, Innovation, Clinical Assessment, Business Modeling, Commercialization, Market Analysis, Report Writing, Revenue Forecasting, Market Intelligence, Financial Modeling, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7 stars, 70 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (70) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    The Nature of Data and Relational Database Design

    Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Theory, Database Systems, Database Development, Database Management Systems, SQL, Descriptive Statistics, Database Architecture and Administration, Statistics, Statistical Reporting, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation

    4.5 stars, 103 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (103) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI: Boost Your Sales Career

    Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    4.7 stars, 19 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (19) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Data Management and Storage in the Cloud

    Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Management, Data Infrastructure, Data Storage, Cloud Storage, Database Management, Data Warehousing, Data Storage Technologies, Data Access, Metadata Management, NoSQL, Star Schema, Data Quality, Google Cloud Platform, Query Languages, Data Integration, Data Processing, Application Programming Interface (API)

    4.1 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (46) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Overview: Six Sigma and the Organization

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Lean Manufacturing, Lean Six Sigma, Operational Excellence, Process Improvement, Stakeholder Engagement, Stakeholder Management, Quality Improvement, Business Process, Process Improvement and Optimization, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, New Product Development, Data Analysis

    4.6 stars, 57 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (57) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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