• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    أساسيات تحليل البيانات باستخدام جداول بيانات جوجل

    Skills you'll gain: Google Sheets, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Presentation, Statistical Methods, Spreadsheet Software, Data Visualization, Graphing, Data Science, Data Manipulation

    4.6 stars, 215 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (215) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Asset Protection, Market Analysis

    4.8 stars, 746 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (746) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • S

    Simplilearn

    Workflow Automation using Generative AI

    Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)

    4.4 stars, 262 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (262) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Museum of Modern Art

    Fashion As Design

    Skills you'll gain: Ethical Standards And Conduct, Cultural Diversity, Social Impact, Creativity, Market Trend, Creative Thinking, Product Design, Production Process, World History, Social Sciences, Consumer Behaviour, Design Elements And Principles, Personal Development, Problem Solving, Critical Thinking

    4.9 stars, 28 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (28) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, Machine Learning, Verification And Validation

    4.5 stars, 50 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (50) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Introduction to R Programming and Tidyverse

    Skills you'll gain: Rmarkdown, Ggplot2, R (Software), Plot (Graphics), Data Visualization, Tidyverse (R Package), Statistical Visualization, R Programming, Data Visualization Software, Statistical Programming, Data Manipulation, Data Analysis Software, Statistical Reporting, Data Analysis, Data Validation, Data Transformation, Code Reusability, Software Installation, Programming Principles, Aesthetics

    4.2 stars, 49 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (49) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Scientific Visualization, Jupyter, Matplotlib, Statistical Visualization, Data Manipulation, R (Software), Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Statistical Methods, Data Analysis, R Programming, Python Programming

    4 stars, 26 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4 (26) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Apache Kafka

    Skills you'll gain: Apache Kafka, Apache, Analytics, Data Governance, Scalability, File Systems, Live Streaming, Systems Architecture, Data Store, Event Monitoring, Event-Driven Programming, Data Persistence, File I/O, Data Transformation, Data Storage Technologies, Identity and Access Management, Development Environment, Command-Line Interface, Data Maintenance, Data Storage

    3.9 stars, 52 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.9 (52) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    ANOVA and Experimental Design

    Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Methods, Statistical Analysis, Data Ethics, General Science and Research, Statistical Modeling, Data Science, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Mathematical Modeling, Linear Algebra, Calculus

    4 stars, 23 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4 (23) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Crear un Kit de Bienvenida para el Cliente con Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business

    4.7 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Create social media content with Prezi

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Marketing Materials, Digital Marketing, Graphic Design

    4.1 stars, 44 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.1 (44) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Predictive Modeling, Applied Machine Learning, Model Evaluation, Jupyter, Predictive Analytics, Model Training, Lending and Underwriting, Python Programming, Data Science, Machine Learning Methods, Model Optimization, Data Preprocessing, Machine Learning, Data Analysis

    4.7 stars, 114 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (114) · Intermediate · Guided Project · Less Than 2 Hours

1…242243244…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok