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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Snowflake

    Introduction to Generative AI with Snowflake

    Skills you'll gain: Prompt Engineering, Generative AI, LLM Application, Large Language Modeling, Model Deployment, Unstructured Data, Application Development, Transfer Learning, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
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    46 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Vector Database Fundamentals

    Skills you'll gain: Vector Databases, AI Personalization, Embeddings, Hugging Face, MongoDB, NoSQL, PostgreSQL, Relational Databases, Generative AI, SQL, Databases, LLM Application, Applied Machine Learning, Database Design, Database Management, Apache Cassandra, Text Mining, Artificial Intelligence, Machine Learning, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    69 reviews

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    53 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Medical Insurance Premium Prediction with Machine Learning

    Skills you'll gain: Data Visualization, Keras (Neural Network Library), Data Preprocessing, Artificial Neural Networks, Interactive Data Visualization, Predictive Modeling, Tensorflow, Applied Machine Learning, Feature Engineering, Data Science, Predictive Analytics, Data Manipulation, Machine Learning, Model Evaluation, Regression Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    IBM

    Intermediate Web and Front-End Development

    Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Web Development, Software Testing, Test Automation, Development Testing, WordPress, Javascript

    4.5
    Rating, 4.5 out of 5 stars
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    37 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    131 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
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    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
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    63 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Time Series Mastery: Forecasting with ETS, ARIMA, Python

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Financial Forecasting, Trend Analysis, Predictive Modeling, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Market Data, Exploratory Data Analysis, Pandas (Python Package), Jupyter, Matplotlib, NumPy

    4
    Rating, 4 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Generative AI with Snowflake: Snowflake
  • Vector Database Fundamentals: IBM
  • Как планировать посты в нескольких платформах с Hootsuite: Coursera
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Medical Insurance Premium Prediction with Machine Learning: Coursera
  • Intermediate Web and Front-End Development: IBM
  • Business Strategy: Value Proposition Essentials: Coursera
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Create an Organizational Company Chart with Canva: Coursera
  • Logistic Regression with NumPy and Python: Coursera

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Modeling (9)
Social Media Marketing (9)
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