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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Getting Started with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Real Time Data, Data Manipulation, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Stakeholder Relations and Reporting

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Predictive Modeling, R Programming, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Healthcare Industry Knowledge, Data Quality, Electronic Medical Record

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Pivot Tables And Charts, Spreadsheet Software, Data Analysis Expressions (DAX), Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Key Performance Indicators (KPIs), Data Management, Productivity

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Preparing for the SAS Programming Certification Exam

    Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    115 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
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    C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Design, Marketing Materials, Graphic Design, Brand Management, Media Strategy, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Mathematical Biostatistics Boot Camp 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Regression Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Operations Support in Google Sheets

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Data Analysis, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Management Reporting, Project Controls, Workflow Management, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    197 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Конкурентная стратегия : Ludwig-Maximilians-Universität München (LMU)
  • Getting Started with Tableau: SkillUp
  • Stakeholder Relations and Reporting: Microsoft
  • Data Science with Real World Data in Pharma: Genentech
  • Intermediate Excel: Data Modeling, Analysis, and Dashboards: Knowledge Accelerators
  • Preparing for the SAS Programming Certification Exam : SAS
  • International Business Capstone: University of London
  • TikTok Optimization: Grow Your Presence: Coursera
  • إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا: Coursera
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera

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