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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Introduction to KPIs: Measuring Success in Business

    Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Operational Performance Management, Business Analytics, Business Analysis, Operational Efficiency

    4.6 stars, 94 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (94) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Data Visualization Software, Data Import/Export, Regional Sales, Sales

    4.7 stars, 106 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (106) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Pharmaceuticals, Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Data Integration, Healthcare Industry Knowledge, Data Quality

    4.8 stars, 15 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (15) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Data-Driven Marketing, Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Email Marketing, Data-Driven Decision-Making, Customer Insights, Customer Retention, Data Storytelling, Data Literacy, Conversion Funnel Analysis, AI Personalization, Analytics, Case Studies, Advanced Analytics, Financial Forecasting, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Logical Reasoning, Analytical Skills, Arithmetic, Data Literacy, Data Analysis, Trend Analysis, Data Synthesis, Data-Driven Decision-Making, Analytics, Data Visualization, Graphing, Descriptive Analytics, Applied Mathematics, Algebra, General Mathematics, Numerical Analysis

    3.3 stars, 21 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.3 (21) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Industry 4.0: PLM, Value Chain, and Smart Factory

    Skills you'll gain: Product Lifecycle Management, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Manufacturing Operations, Production Process, Industrial Engineering, Automation, Enterprise Resource Planning, Product Development, Supply Chain Management, Plant Operations and Management, Internet Of Things, Robotics, Facility Management and Maintenance, Digital Transformation, Systems Integration, Real Time Data, Data Sharing

    4.5 stars, 28 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (28) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

    Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Writing, Digital Marketing Tools

    4.6 stars, 176 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (176) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding

    4.4 stars, 27 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (27) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management

    4.7 stars, 45 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (45) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    Imperial College London

    Evaluation of Digital Health Interventions

    Skills you'll gain: Data Presentation, Data Visualization Software, Interactive Data Visualization, Health Informatics, Digital Analysis, Tableau Software, Model Evaluation, Information Management, Analytics, Health Technology, Data Management, Science and Research, Clinical Trials, Statistical Analysis

    4.8 stars, 71 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (71) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Generative Model Architectures, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, AI literacy, Model Evaluation, LLM Application, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, Business Solutions

    4.5 stars, 326 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (326) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5 stars, 13 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (13) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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