• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

Popular Digital Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Management Consultant

    Skills you'll gain: Financial Modeling, Financial Statement Analysis, Management Consulting, Strategic Planning, Business Strategy, Data Presentation, Business Consulting, Data Visualization, Stakeholder Engagement, Business Analysis, Stakeholder Management, Generative AI, Microsoft Excel, Problem Solving, Requirements Analysis, Process Improvement, Change Management, Lean Six Sigma, Key Performance Indicators (KPIs), Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Visual Elements of User Interface Design

    Skills you'll gain: Layout Design, UI/UX Strategy, Information Architecture, Usability, Interaction Design, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Learn English: Intermediate Grammar

    Skills you'll gain: Grammar, Vocabulary, English Language, Multimedia, Language Learning, Content Creation, Language Competency, Photo/Video Production and Technology, Writing, Electronic Media, Oral Comprehension, Digital Publishing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Brand Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Cross-Channel Marketing, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Digital Transformation Using AI/ML with Google Cloud

    Skills you'll gain: Business Transformation, Innovation, Digital Transformation, Data Ethics, Cloud Infrastructure, Cloud Platforms, Google Cloud Platform, Culture Transformation, Cloud Services, Cloud Computing, Technology Strategies, Cloud Computing Architecture, Cloud Security, Cloud Deployment, Data Mapping, Applied Machine Learning, Model Training, Cloud Hosting, Image Analysis, Cloud Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Security Analyst Fundamentals

    Skills you'll gain: Digital Forensics, Cyber Threat Hunting, Incident Response, Cyber Threat Intelligence, Penetration Testing, Computer Security Incident Management, Threat Detection, MITRE ATT&CK Framework, Cryptography, Security Testing, Incident Management, Application Security, Encryption, Security Management, Cybersecurity, Vulnerability Scanning, Cyber Security Assessment, Brute-force attacks, Vulnerability Assessments, Security Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Leadership Development, Business Communication, Strategic Communication, Relationship Building, Rapport Building, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

1…242526…522

In summary, here are 10 of our most popular digital marketing courses

  • Influencing People: University of Michigan
  • IBM Management Consultant: IBM
  • Fundamentals of Social Media Advertising: Meta
  • Visual Elements of User Interface Design: California Institute of the Arts
  • Learn English: Intermediate Grammar: University of California, Irvine
  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • Channel & Performance Analysis: Coursera
  • Digital Transformation Using AI/ML with Google Cloud: Google Cloud
  • Security Analyst Fundamentals: IBM
  • Achieving Personal and Professional Success: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok