Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Fundação Instituto de Administração
Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection
Beginner · Course · 1 - 4 Weeks

The University of Tokyo
Skills you'll gain: Strategic Thinking, Entrepreneurship, Design Thinking, Product Development, Market Opportunities, Innovation, Customer Insights, User Research, Fundraising, Presentations, Business Planning, Interviewing Skills, Product Management, Team Building
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Stakeholder Analysis, Business Strategies, Business Modeling, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Growth Strategies, Competitive Analysis, Market Opportunities, Resource Management, Innovation, Value Propositions, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Legal Technology, Responsible AI, AI Enablement, Artificial Intelligence, Critical Thinking, Experimentation, Advocacy, Legal Strategy, AI Workflows, Generative AI, ChatGPT, Prompt Engineering, Creativity, Communication
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Enablement, Persona Development, Technical Sales, Sales Training, Sales Strategy, Target Audience, Lead Generation, Sales, Sales Process, Customer Success Management, Marketing Materials, Content Strategy, Business Writing, Communication Strategies, Meeting Facilitation, Service Level Agreement
Beginner · Course · 1 - 3 Months
Rice University
Skills you'll gain: Portfolio Management, Asset Management, Investments, Financial Management, Financial Market, Simulation and Simulation Software, Performance Analysis, Market Trend, Risk Analysis, Financial Forecasting, Case Studies, Decision Making, Peer Review, Forecasting
Mixed · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Large Language Modeling, Project Planning, ChatGPT, Risk Analysis, Timelines, Project Risk Management, Project Schedules, Project Management, Prompt Engineering, Key Performance Indicators (KPIs), Smart Goals, Work Breakdown Structure, Generative AI, Decision Making
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Forecasting, Strategic Thinking, Business Strategies, New Product Development, Value Propositions, Entrepreneurship, Trend Analysis
Build toward a degree
Advanced · Course · 1 - 4 Weeks