• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Resource Allocation, Market Analysis, Policy Analysis, Public Policies, Decision Making, Investment Management

    4.6 stars, 276 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (276) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Imperial College London

    Design and Implementation of Digital Health Interventions

    Skills you'll gain: Agile Methodology, Health Care Procedure and Regulation, Health Technology, Data Ethics, Digital Transformation, User Centered Design, Technology Strategies, Medical Privacy, Solution Design, Regulatory Compliance, Technology Solutions, Data Security, Healthcare Ethics

    4.6 stars, 80 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (80) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Lean Management and Six Sigma Green Belt Program

    Skills you'll gain: Lean Manufacturing, Lean Six Sigma, Process Mapping, Statistical Process Controls, Six Sigma Methodology, Failure Mode And Effects Analysis, Process Flow Diagrams, Process Analysis, Kaizen Methodology, Process Optimization, Quality Improvement, Operational Efficiency, Process Improvement, Performance Measurement, Manufacturing Operations, Quality Management, Process Improvement and Optimization, Business Process, Statistical Analysis, Kanban Principles

    4.4 stars, 44 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (44) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Business Communication, Communication Strategies, Communication, Driving engagement

    4.7 stars, 115 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (115) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    4.8 stars, 35 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (35) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    4.8 stars, 292 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (292) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    PMP Application Process and Practice Exam

    Skills you'll gain: Project Management Institute (PMI) Methodology, Project Management Life Cycle, Test Planning, Project Management

    4.9 stars, 60 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (60) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    4.5 stars, 147 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (147) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Organizational Effectiveness, Organizational Leadership, Team Management, Product Support, Brand Strategy, Entrepreneurial Finance, Fundraising and Crowdsourcing, Driving engagement

    4.6 stars, 214 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (214) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Build an Automated Landing page using AI from Wix ADI

    Skills you'll gain: Email Automation, Email Marketing, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Driving engagement, Automation

    4.4 stars, 55 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (55) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface and User Experience (UI/UX) Design, Usability, UI/UX Strategy, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, Wireframing, Interaction Design, Experience Design, Usability Testing, Human Centered Design, User Centered Design, Application Design, AI literacy, Responsible AI, Prototyping

    4.5 stars, 28 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (28) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Market Opportunities, Business Strategies, Organizational Change, Competitive Analysis, Augmented Reality, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8 stars, 481 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (481) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…231232233…542

In summary, here are 10 of our most popular marketing strategy courses

  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior: University of Rochester
  • Design and Implementation of Digital Health Interventions: Imperial College London
  • Lean Management and Six Sigma Green Belt Program: Simplilearn
  • Introduction to Corporate Communications: University of California, Irvine
  • Software Sales: Coursera
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • PMP Application Process and Practice Exam: Microsoft
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University
  • Game Developers and Esports Organizations: University of California, Irvine
  • Build an Automated Landing page using AI from Wix ADI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok