• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    Imperial College London

    Applying Participatory Approaches in Public Health Settings

    Skills you'll gain: Public Health, Health Equity, Community Health, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Health Promotion, Community Development, Cultural Diversity, Case Studies, Program Evaluation, Qualitative Research, Research, Research Methodologies, Data Collection

    4.3 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (7) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Value Investing Strategies

    Skills you'll gain: Portfolio Management, Business Valuation, Investment Management, Investments, Equities, Financial Analysis, Return On Investment, Finance, Asset Management, Balance Sheet, Financial Statement Analysis, Financial Forecasting, Risk Analysis, Market Data, Relationship Management, Analysis, Corporate Finance, Cash Flows

    4.4 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    American Psychological Association

    Better Learning

    Skills you'll gain: Learning Strategies, Learning Theory, Human Learning, Mental Concentration, Habit Formation, Productivity, Psychology, Time Management, Self-Awareness, Self-Discipline, Planning

    4.9 stars, 19 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (19) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Research Reports, Statistical Reporting, Analytical Skills, Report Writing, Data Synthesis, Data Science, Data Management, Statistical Analysis, Data Manipulation, Descriptive Analytics, Descriptive Statistics, Research Methodologies, Research, Research Design

    4.8 stars, 48 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (48) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    McMaster University

    Finance for Everyone Capstone Project

    Skills you'll gain: Peer Review, User Feedback, Project Documentation, Finance, Stakeholder Engagement, Portfolio Management, Constructive Feedback, Knowledge Transfer, Financial Market, General Finance, Financial Planning, Stakeholder Management, Financial Acumen, Presentations, Stakeholder Communications

    4.8 stars, 85 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (85) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Cape Town

    Building Fintech Startups in Emerging Markets

    Skills you'll gain: Design Thinking, Entrepreneurship, Business Modeling, Regulation and Legal Compliance, Entrepreneurial Finance, Business Planning, Innovation, Market Opportunities, New Business Development, FinTech, Case Studies, Professional Networking, Mobile Banking, Business Development, Growth Strategies, Financial Regulation, Fundraising

    4.8 stars, 66 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (66) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Using Data for Healthcare Improvement

    Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Research Methodologies, Quantitative Research, Program Evaluation, Data Collection, Data-Driven Decision-Making, Statistical Methods, Statistical Analysis, Systems Of Measurement, Time Series Analysis and Forecasting

    4.8 stars, 49 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (49) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Token Optimization, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Applied Machine Learning, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    3.1 stars, 8 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.1 (8) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • É

    École Polytechnique Fédérale de Lausanne

    L'Art des Structures 2 : treillis, poutres, dalles et cadres

    Skills you'll gain: Structural Engineering, Structural Analysis, Civil and Architectural Engineering, Architectural Engineering, Construction, Building Design, Civil Engineering, Engineering Calculations, Engineering Analysis, Mechanics

    4.7 stars, 21 reviews, Intermediate, Course, 3 - 6 Months

    ★ 4.7 (21) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Research Reports, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing and Editing, Writing

    4.7 stars, 97 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (97) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Mindfulness, Dignity, and the Art of Human Connection

    Skills you'll gain: Intercultural Competence, Compassion, Recognizing Others, Cultural Sensitivity, Cultural Diversity, Empathy, Emotional Intelligence, Personal Development, Growth Mindedness, Diversity Awareness, Dignity in Care, Empathy & Emotional Intelligence, Mindfulness, Self-Awareness, Cognitive flexibility, Meditation & Breathwork, Liberal Arts, Curiosity, Creativity, Dealing With Ambiguity

    4.6 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • V

    Vanderbilt University

    From Data To Decision With AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Generative AI, Descriptive Analytics, Statistical Analysis, AI literacy, Data-Driven Decision-Making, Correlation Analysis, Technical Communication, Data Visualization, Data Analysis, Exploratory Data Analysis, Statistical Visualization, Scatter Plots, Descriptive Statistics, Statistical Hypothesis Testing, Predictive Analytics, Data Presentation, Data Storytelling

    4.7 stars, 36 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (36) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…230231232…462

In summary, here are 10 of our most popular market research courses

  • Applying Participatory Approaches in Public Health Settings: Imperial College London
  • Value Investing Strategies: STARWEAVER
  • Better Learning: American Psychological Association
  • Data Analysis and Interpretation Capstone: Wesleyan University
  • Finance for Everyone Capstone Project: McMaster University
  • Building Fintech Startups in Emerging Markets: University of Cape Town
  • Using Data for Healthcare Improvement: Imperial College London
  • Mastering NLP: Tokenization, Sentiment Analysis & Neural MT: Edureka
  • L'Art des Structures 2 : treillis, poutres, dalles et cadres: École Polytechnique Fédérale de Lausanne
  • Capstone: Create your own professional journalistic portfolio: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok