• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Pensamiento científico

    Skills you'll gain: Scientific Methods, Science and Research, Creative Thinking, Liberal Arts, Research, Critical Thinking, Critical Thinking and Problem Solving, Creativity, Culture, Social Sciences, Social Studies, Ancient History, Decision Making, Analysis, World History, Social Impact

    4.8 stars, 2.1K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The University of Edinburgh

    Philosophy, Science and Religion: Philosophy and Religion

    Skills you'll gain: Liberal Arts, Research, Discussion Facilitation, Scientific Methods, Social Sciences, Cultural Diversity, Psychology, Sociology

    4.6 stars, 533 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (533) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    Multiplicity, Change, and Human Resources

    Skills you'll gain: Organizational Change, Human Resources, People Management, Human Resources Management and Planning, Staff Management, Human Resource Strategy, Talent Management, Leadership and Management, People Development, Leadership Studies, Change Management, Workplace inclusivity, Workforce Development, Workforce Management, Communication Planning, Stress Management, Internal Communications, Collaboration, Diversity Awareness, Recruitment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Instagram Insights: Crack the Algorithm

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Driving engagement, Content Performance Analysis, Content Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Analytics, Content Optimization

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Bienestar, equidad y derechos humanos

    Skills you'll gain: Social Justice, Health Equity, Social Determinants Of Health, Community Development, Social Impact, Community and Social Work, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Student Engagement, Human Development, Advocacy, Interactive Learning, Student-Centred Learning, Psychosocial Assessments, Public Policies

    4.8 stars, 3.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (3.4K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Educación Basada en Evidencias

    Skills you'll gain: Education and Training, Pedagogy, Research, Teaching, Research Methodologies, Scientific Methods, Science and Research, Instructional Strategies, digital literacy, Information Management, Data Access

    4.3 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (6) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    The Expert Academy

    Executive Communication And Presence For Women Leaders

    Skills you'll gain: Professionalism, Oral Expression, Public Speaking, Assertiveness, Verbal Communication Skills, Presentations, Executive Presence, Concision, Composure, Expectation Management, Non-Verbal Communication, Business Communication, Communication, Persuasive Communication, Leadership, Communication Strategies, Influencing, Leadership and Management, Team Leadership, Team Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Instagram Optimization: Grow Your Presence

    Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Social Media Content, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Evaluating Sources and Claims

    Skills you'll gain: Critical Thinking, Deductive Reasoning, Critical Thinking and Problem Solving, Independent Thinking, Decision Making, Analytical Skills, Media and Communications

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Practical AI Foundations

    Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Productivity, AI literacy, Business Writing, Writing, Writing and Editing, Artificial Intelligence, Calendar Management, Prioritization, AI Workflows, Organizational Skills, Generative AI, Business Process Automation, Time Management, Critical Thinking, Communication, Problem Solving, Digital Communications

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Business Data Analytics with Excel

    Skills you'll gain: Excel Formulas, Customer Analysis, Retail Store Operations, Microsoft Excel, Inventory and Warehousing, Inventory Management, Business Analytics, Data Literacy, Business Intelligence, Data Storytelling, Decision Making, Data Analysis, Analysis, Data Presentation, Data Visualization, Statistics, Trend Analysis, Problem Solving, Data Cleansing, Productivity

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…227228229…604

In summary, here are 10 of our most popular social media marketing courses

  • Pensamiento científico: Universidad Nacional Autónoma de México
  • Philosophy, Science and Religion: Philosophy and Religion: The University of Edinburgh
  • Multiplicity, Change, and Human Resources: Pearson
  • Instagram Insights: Crack the Algorithm: Coursera
  • Bienestar, equidad y derechos humanos: Universidad de los Andes
  • Educación Basada en Evidencias: Universidad Nacional Autónoma de México
  • Executive Communication And Presence For Women Leaders: The Expert Academy
  • Instagram Optimization: Grow Your Presence: Coursera
  • Evaluating Sources and Claims: Pearson
  • Practical AI Foundations: Chegg Skills

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok