• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Introduction to Data Science Techniques

    Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Model Evaluation, Data Visualization, Exploratory Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Preprocessing, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    K

    King Abdullah University of Science and Technology

    Fundamental Skills in Bioinformatics

    Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Pandas (Python Package), Python Programming, NumPy, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Démarrer avec Instagram pour les entreprises

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Prospecting, Customer Relationship Management, Customer Acquisition Management, Value Propositions, Overcoming Objections, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to integrate apps into Hootsuite dashboard

    Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advanced SQL Retrieval Queries in SQLiteStudio

    Skills you'll gain: SQL, Query Languages, Relational Databases, Data Manipulation, Data Analysis, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Transfer Learning, Prompt Engineering, Responsible AI, Feature Engineering, Model Deployment, AI Security, Advertising, Marketing, Information Privacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

1…219220221…403

In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Science Techniques: Illinois Tech
  • Fundamental Skills in Bioinformatics: King Abdullah University of Science and Technology
  • Démarrer avec Instagram pour les entreprises: Coursera
  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
  • How to integrate apps into Hootsuite dashboard: Coursera
  • Advanced SQL Retrieval Queries in SQLiteStudio: Coursera
  • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera
  • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Tweet Emotion Recognition with TensorFlow: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok