• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

    4.4 stars, 279 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (279) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • S

    Sungkyunkwan University

    A Bridge to the World: Korean Language for Intermediate1

    4.9 stars, 437 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (437) · Intermediate · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5 stars, 87 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (87) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Introduction to Biology: Ecology, Evolution, & Biodiversity

    Skills you'll gain: Biology, Environment, Microbiology, Life Sciences, Environmental Science, Environmental Issue, Environment and Resource Management, Infectious Diseases, Sustainable Development, Demography, Natural Resource Management, Molecular Biology, Cell Biology, Anatomy, Estimation, Taxonomy, Mathematical Modeling, General Science and Research, Experimentation, Case Studies

    4.8 stars, 310 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (310) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    A Short and Interesting Guide to Management Theory

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Washington

    Business English: Making Presentations

    Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Persuasive Communication, Public Speaking, Verbal Communication Skills, Data Visualization, Communication, Selling Techniques, English Language, Vocabulary

    4.8 stars, 788 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (788) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles

    4.6 stars, 240 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (240) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Minnesota State University, Mankato

    Women in Leadership: Intensive Learning for Emerging Leaders

    Skills you'll gain: Strategic Leadership, Plan Execution, Storytelling, Executive Presence, Advocacy, Negotiation, Conflict Management, Overcoming Objections, Leadership, Cross-Functional Team Leadership, Leadership Development, Persuasive Communication, Strategic Communication, Strategic Decision-Making, Strategic Planning, Influencing, Communication, Stakeholder Management, Growth Strategies, Performance Metric

    Advanced · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Design engaging Facebook / Instagram Stories with Visme

    Skills you'll gain: Instagram, Visual Storytelling, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Shared Media, Marketing Collateral, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Team Collaboration, Discussion Facilitation, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Business Transformation, Leadership Studies, Project Management

    4.8 stars, 3.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding

    4.7 stars, 184 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (184) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…218219220…604

In summary, here are 10 of our most popular social media marketing courses

  • Get Started with Canva: Coursera
  • A Bridge to the World: Korean Language for Intermediate1: Sungkyunkwan University
  • Introduction to Market Research: Queen Mary University of London
  • Introduction to Biology: Ecology, Evolution, & Biodiversity: Rice University
  • A Short and Interesting Guide to Management Theory: Sage Publications
  • Business English: Making Presentations: University of Washington
  • Mindware: Critical Thinking for the Information Age: University of Michigan
  • Design Online Course Printables using Canva: Coursera
  • Women in Leadership: Intensive Learning for Emerging Leaders: Minnesota State University, Mankato
  • Design engaging Facebook / Instagram Stories with Visme: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok