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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    4.4 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • K

    Knowledge Accelerators

    The ABC's of GDPR: Protecting Privacy in an Online World

    Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Training, Compliance Management, Legal Risk, Regulation and Legal Compliance, Data Ethics, Data Governance, Data Security, Data Management, Data Integrity, Data Processing, Accountability

    4.8 stars, 78 reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.8 (78) · Beginner · Course · Less Than 2 Hours

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Negotiation Strategies and Styles

    Skills you'll gain: Negotiation, Strategic Decision-Making, Cultural Diversity, Strategic Thinking, Intercultural Competence, Cultural Sensitivity, Decision Making, Conflict Management, Plan Execution

    4.7 stars, 34 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (34) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management

    4.4 stars, 48 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (48) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado System

    Cybersecurity Policy for Water and Electricity Infrastructures

    Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Continuous Monitoring, Cyber Security Assessment, Security Management, Cyber Governance, Cybersecurity, Cyber Security Strategy, Cyber Risk, Computer Security, Scenario Testing, Dependency Analysis

    4.6 stars, 181 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (181) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling

    4.5 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate

    4.7 stars, 1.6K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Overview: Six Sigma and the Organization

    Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Lean Manufacturing, Lean Six Sigma, Operational Excellence, Process Improvement, Stakeholder Engagement, Stakeholder Management, Quality Improvement, Business Process, Process Development, Process Improvement and Optimization, Quality Management, Organizational Strategy, Continuous Improvement Process, Process Analysis, Root Cause Analysis, Data Analysis

    4.6 stars, 57 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (57) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    4.9 stars, 21 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (21) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Case Studies, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Analytical Skills, Continuous Monitoring

    4.9 stars, 16 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    4.8 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (41) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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In summary, here are 10 of our most popular marketing strategy courses

  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • The ABC's of GDPR: Protecting Privacy in an Online World: Knowledge Accelerators
  • Negotiation Strategies and Styles: Tecnológico de Monterrey
  • Cómo hacer publicidad en instagram: Coursera
  • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Executive Data Science Capstone: Johns Hopkins University
  • Overview: Six Sigma and the Organization: SkillUp
  • Using GenAI for Tailored Customer Emails: Coursera
  • Social Listening: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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