• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Human Resources Management and Planning, Employee Engagement, Human Resources, Human Resource Management, Generative AI, Data Ethics, People Analytics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Workforce Development, Workforce Planning, AI Security, Training Programs

    4.3 stars, 254 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (254) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Health Technology, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5 stars, 215 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (215) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Essentials of Hospitality Management

    Skills you'll gain: Revenue Management, Hospitality Services, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Budget Management, Hospitality, Cost Management, Financial Statements, Hotel And Restaurant Management, Hospitality and Food Services, Capital Budgeting, Budgeting, Guest Relations, Hotel Operations, Financial Forecasting, Financial Management, Financial Planning

    4.6 stars, 102 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (102) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Estimation, Risk Analysis, Computer Science

    3.1 stars, 332 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Power BI for Beginners: Build your First Report

    Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling

    4.5 stars, 176 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (176) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Coursera

    Python 101: Develop Your First Python Program

    Skills you'll gain: Game Design, Human Computer Interaction, Program Development, Code Reusability, Python Programming, Programming Principles, Computer Programming, Mathematical Software, Data Analysis

    4.7 stars, 291 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (291) · Beginner · Guided Project · Less Than 2 Hours

  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Data Collection, Sampling (Statistics), Research Methodologies, Research Design, Data Quality, Social Media Analytics

    4.6 stars, 353 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Plot (Graphics), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Processing, Data Wrangling, Data Integration, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Data Import/Export, Histogram, Python Programming

    4.5 stars, 433 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (433) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    CBAP Certification Business Analysis Training

    Skills you'll gain: Project Risk Management, Requirements Management, Project Management, Risk Management, Project Planning, Data Visualization, Agile Methodology, Agile Project Management, Microsoft Excel, Solution Design, Cost Management, Data Presentation, Business Analysis, Interactive Data Visualization, Excel Formulas, Requirements Elicitation, Stakeholder Management, Business Analytics, Data Analysis, Data Validation

    4.4 stars, 54 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (54) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics

    4.4 stars, 236 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (236) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Selling Techniques, Strategic Sourcing, Product Marketing, Active Listening, Business Correspondence, General Sales Practices, Marketing Materials, English Language, Business Communication, Marketing, Employee Coaching, Peer Review, Presentations, Executive Presence, Management Reporting

    4.7 stars, 46 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (46) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…205206207…552

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok