• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Social Impact, Personal Development, Human Centered Design, Strategic Thinking, Human Development, Psychology, Relationship Building, Social Sciences, Culture, Cultural Diversity, Overcoming Obstacles, Dealing With Ambiguity, Adaptability

    4.7 stars, 380 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (380) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Driving engagement, Hootsuite, Social Media Content, Social Media Marketing, Content Optimization, Social Media Analytics, Content Development and Management, Digital Marketing Tools, Web Analytics, Content Strategy, Performance Improvement, Web Analytics and SEO, Data Import/Export, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Supply Chain Optimization

    Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory and Warehousing, Process Optimization, Resource Utilization, Demand Planning, Capacity Planning, Resource Planning, Resource Allocation, Capacity Management, Operational Efficiency, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Decision Making

    4.6 stars, 64 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (64) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Additive Manufacturing

    Skills you'll gain: Case Studies, Manufacturing Processes, Manufacturing and Production, Manufacturing Operations, Business Transformation, Technology Strategies, Digital Transformation, Technology Roadmaps, Emerging Technologies, Strategic Partnership, Cost Benefit Analysis, Business Strategy, Market Opportunities, Stakeholder Analysis, Risk Analysis, Prototyping, System Implementation

    4.6 stars, 99 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (99) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Service, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights

    4.6 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (7) · Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    A Strategic Approach to Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Governance, Cyber Risk, Security Strategy, Cyber Security Policies, Security Management, Security Awareness, Information Privacy, Infrastructure Security, Risk Management, Dependency Analysis

    4.8 stars, 53 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (53) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    4.6 stars, 86 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Accruals, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Resource Management, Equities, Market Analysis

    4.8 stars, 170 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (170) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    STARWEAVER

    Gen AI For Sustainability

    Skills you'll gain: Responsible AI, Sustainable Development, Social Impact, Data Ethics, Sustainable Business, Generative AI, Sustainable Systems, Corporate Sustainability, AI literacy, Diversity Equity and Inclusion Initiatives, Sustainability Reporting, Diversity and Inclusion, Artificial Intelligence, Environmental Social And Corporate Governance (ESG), Business Ethics, Climate Change Mitigation, Environmental Issue, Problem Solving, Content Strategy

    4.2 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Using Video in Social Media Posts with Canva

    Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, Social Media, User Accounts, Design, Creativity

    4.6 stars, 192 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (192) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    LearnQuest

    Advanced Network Security

    Skills you'll gain: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Incident Management, Intrusion Detection and Prevention, Cyber Threat Intelligence, Continuous Monitoring, Threat Detection, Cyber Security Strategy, Security Strategy, Cloud Security, Disaster Recovery, Threat Management, Firewall, Network Security, Cybersecurity, Cloud Services, AI Security, Network Monitoring, Cloud Management

    4.4 stars, 98 reviews, Advanced, Specialization, 1 - 3 Months

    ★ 4.4 (98) · Advanced · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Customer-Centric Enterprise: Product Lifecycle Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Product Development, Growth Strategies, Business Priorities, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer Insights

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…204205206…542

In summary, here are 10 of our most popular marketing strategy courses

  • Career Decisions: From Insight to Impact: Wesleyan University
  • Boost Engagement: Optimize AI Content Performance: Coursera
  • Supply Chain Optimization: University of California, Irvine
  • Additive Manufacturing: University of Michigan
  • Mastering Customer Success: Packt
  • A Strategic Approach to Cybersecurity: University of Maryland, College Park
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
  • Gen AI For Sustainability: STARWEAVER
  • Using Video in Social Media Posts with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok