• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University at Buffalo

    Advanced Manufacturing Process Analysis

    Skills you'll gain: Anomaly Detection, Production Process, Manufacturing Processes, Data Collection, Systems Analysis, Data Storage, Manufacturing Operations, Systems Engineering, Data Cleansing, Failure Analysis, Digital Transformation, Data Preprocessing, Big Data, Data Analysis Software, Computing Platforms

    4.6 stars, 1.2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8 stars, 77 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (77) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Proposal Development, Decision Making, Market Research, Target Audience

    4.6 stars, 214 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (214) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • W

    Workday

    Workday Human Capital Management for Business Users

    Skills you'll gain: Workday (Software), Human Resources Software, Human Capital, HR Tech, Benefits Enrollment Processes, Human Resources Information System (HRIS), People Analytics, Learning Management Systems, Human Resource Management, Workflow Management, Staff Management, Business Reporting, Management Reporting, Ad Hoc Reporting, Training Programs, Business Process, Workforce Planning, Compensation Analysis, Data Entry

    4.7 stars, 147 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (147) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Target Audience, Social Media Marketing, Driving engagement, Social Media, Social Media Management, Customer Engagement, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3 stars, 74 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3 (74) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    API Development with the Apigee API Platform

    Skills you'll gain: API Gateway, Application Programming Interface (API), Cloud API, API Design, Application Deployment, Restful API, Continuous Deployment, AI Integrations, Cloud Deployment, LLM Application, Web Services, AI Security, CI/CD, AI Workflows, Token Optimization, Prompt Patterns, Proxy Servers, Large Language Modeling, Application Lifecycle Management, Simple Object Access Protocol (SOAP)

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Brand Management with AI: Strategy to Execution

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, AI Personalization, Dashboard Creation, Personalized Campaigns, Brand Loyalty, Predictive Analytics, Digital Brand Strategy, Strategic Marketing, Cross-Channel Marketing, AI powered creativity, Dashboard, Brand Awareness, Data Ethics, Responsible AI, Content Performance Analysis, Marketing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8 stars, 89 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (89) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Graphic Design, Design Software, Graphical Tools

    4.5 stars, 48 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (48) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (22) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, User Centered Design, Responsive Web Design, UI Components, Figma (Design Software), Wireframing, Responsible AI, Prototyping, Persona (User Experience), Usability Testing, Experience Design, Human Centered Design, Ideation, Brainstorming, Animations

    4.5 stars, 92 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (92) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Driving engagement, Hootsuite, Social Media Content, Social Media Marketing, Content Optimization, Social Media Analytics, Content Development and Management, Digital Marketing Tools, Web Analytics, Content Strategy, Performance Improvement, Web Analytics and SEO, Data Import/Export, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…203204205…552

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok