• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Print and Digital Elements of Design: Branding and User Experience

    Skills you'll gain: Color Theory, Graphic Design, Color Matching, Typography, Graphic and Visual Design, User Experience Design, Graphic and Visual Design Software, Design, Digital Design, Creative Design, Design Elements And Principles, Visual Design, Design Software, Web Design and Development, Image Quality

    4.7 stars, 274 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (274) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Prenatal Development and Infancy

    Skills you'll gain: Childbirth, Maternal Health, Child Health, Prenatal Care, Child Development, Human Development, Infant Care, Postpartum Care, Childhood Education and Development, Sensory Systems Analysis, Mental and Behavioral Health

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Rice University

    Introduction to Biology: Ecology, Evolution, & Biodiversity

    Skills you'll gain: Biology, Environment, Microbiology, Life Sciences, Environmental Science, Environmental Issue, Environment and Resource Management, Infectious Diseases, Sustainable Development, Demography, Natural Resource Management, Molecular Biology, Cell Biology, Anatomy, Estimation, Taxonomy, Scientific Methods, General Science and Research, Experimentation, Case Studies

    4.8 stars, 310 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (310) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The University of Edinburgh

    How to Create Video for Online Courses

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Videography, Post-Production, Video Editing, Course Development, Storyboarding, Media Production, Cinematography, Developing Training Materials, Content Creation, Visual Storytelling, Storytelling, Editing

    4.7 stars, 239 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (239) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Design and Development, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Strategies, Design Elements And Principles, Typography, Hypertext Markup Language (HTML)

    4.9 stars, 923 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (923) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Leading with Impact: Psychology, Diversity, and Change

    Skills you'll gain: Organizational Change, Empathy & Emotional Intelligence, Workplace inclusivity, Emotional Intelligence, Diversity Training, Team Performance Management, Change Management, Team Motivation, Diversity and Inclusion, Team Building, Resilience, Business Transformation, Intercultural Competence, Conflict Management, Team Leadership, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Management Training And Development, Leadership, Communication

    4.8 stars, 506 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.8 (506) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content

    4.4 stars, 14 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • P

    Pearson

    Death and Dying

    Skills you'll gain: Gerontology, Human Development, Psychology, Mental Health, Child Development, Mental and Behavioral Health

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Measurement in Management: Informing Leadership Decisions

    Skills you'll gain: Performance Measurement, Key Performance Indicators (KPIs), Data Literacy, Leadership and Management, Operations Management, Business Management, Business Leadership, Data Management, Systems Of Measurement, Leadership, Data Analysis, Cost Management, Team Management, Decision Making, Business Analysis, Leadership Studies, Critical Thinking, Data Presentation, Critical Thinking and Problem Solving, Data Visualization

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    El futuro de la inteligencia artificial en el deporte

    Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    4.6 stars, 473 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (473) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9 stars, 886 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (886) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…200201202…602

In summary, here are 10 of our most popular social media marketing courses

  • Print and Digital Elements of Design: Branding and User Experience: University of Colorado Boulder
  • Prenatal Development and Infancy: Pearson
  • Introduction to Biology: Ecology, Evolution, & Biodiversity: Rice University
  • How to Create Video for Online Courses: The University of Edinburgh
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Leading with Impact: Psychology, Diversity, and Change: Coursera
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Death and Dying: Pearson
  • Measurement in Management: Informing Leadership Decisions: Chris Croft Training
  • El futuro de la inteligencia artificial en el deporte: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok