• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Macquarie University

    Supply chain management: Be global

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Supply Chain Systems, Strategic Sourcing, Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Sustainable Business, Risk Management, Risk Analysis, Business Technologies, Risk Mitigation, Sustainable Design

    4.8 stars, 370 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (370) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Foundations of Diversity and Inclusion at Work TeachOut

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity Training, Diversity and Inclusion, Diversity Awareness, Organizational Development, Organizational Change, Culture Transformation, Empathy & Emotional Intelligence, Social Justice, Conflict Management, Leadership Development, Leadership, Interpersonal Communications, Business Strategy

    4.4 stars, 155 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (155) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • S

    STARWEAVER

    Stakeholder Management

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Stakeholder Communications, Stakeholder Analysis, Organizational Change, Conflict Management, Relationship Management, Relationship Building, Change Management, Expectation Management, Communication Planning, Communication Strategies, Internal Communications, Needs Assessment

    4.6 stars, 140 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (140) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Stakeholder Engagement, Performance Measurement, Market Opportunities, Business Modeling, Stakeholder Communications, Sustainable Development, Environmental Issue, New Business Development, Key Performance Indicators (KPIs), Business Analysis, Sustainable Business, Sustainable Systems, Land Management, Environmental Resource Management, Systems Analysis, Financial Analysis, Systems Thinking, Strategic Planning

    4.7 stars, 51 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (51) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Financing for Startup Businesses

    Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Equities, Financial Modeling, Finance, Private Equity, Loans, Consumer Lending, Credit Risk, Microsoft Excel, Digital Analysis, Liquidation, Fundraising, Lending and Underwriting

    4.5 stars, 229 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (229) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Legal Research, Responsible AI, Litigation Support, Legal Strategy, Generative AI, Data Ethics, Legal Writing, Client Support, Legal Risk, AI literacy, Law, Regulation, and Compliance, Forecasting, Predictive Modeling, Information Privacy

    4.5 stars, 35 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (35) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introducción a PicsArt para Redes Sociales

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Photo/Video Production and Technology, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Shared Media, Graphical Tools, Marketing

    4.1 stars, 21 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.1 (21) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IBM

    Cybersecurity Job Search, Resume, and Interview Prep

    Skills you'll gain: Interviewing Skills, Professional Networking, Web Presence, Presentations, Cybersecurity, Applicant Tracking Systems, Market Research, Recruitment, Portfolio Management, Job Analysis, Business Writing, Negotiation, Writing

    4.8 stars, 134 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (134) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Conflict Management For Everyone

    Skills you'll gain: Conflict Management, Negotiation, Emotional Intelligence, De-escalation Techniques, Active Listening, Empathy & Emotional Intelligence, Communication Strategies, Empathy, Interrigatories, Expectation Management, Collaboration, Brainstorming, Verbal Communication Skills, Overcoming Objections, Proposal Development, Communication, Follow Through, Strategic Planning, Interpersonal Communications, Recognizing Others

    4.5 stars, 89 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (89) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Generative AI: Impact on Business and Society

    Skills you'll gain: Consumer Behaviour, Responsible AI, Social Impact, Business Risk Management, Decision Intelligence, Business Operations, Risk Analysis, AI literacy, Generative AI, AI Product Strategy, Socioeconomics, Environment Health And Safety, Safety Assurance, Social Sciences, Environmental Issue, Governance, Accountability, Leadership and Management

    4.8 stars, 66 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (66) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Business Communication, Communication Strategies, Communication, Driving engagement

    4.7 stars, 115 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (115) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    4.9 stars, 41 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (41) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…196197198…540

In summary, here are 10 of our most popular marketing strategy courses

  • Supply chain management: Be global: Macquarie University
  • Foundations of Diversity and Inclusion at Work TeachOut: University of Virginia
  • Stakeholder Management: STARWEAVER
  • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Financing for Startup Businesses: Duke University
  • Introduction to Generative AI in Legal: Coursera
  • Introducción a PicsArt para Redes Sociales: Coursera
  • Cybersecurity Job Search, Resume, and Interview Prep: IBM
  • Conflict Management For Everyone: Arizona State University
  • Generative AI: Impact on Business and Society: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok