• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    4.7 stars, 84 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (84) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records

    4.7 stars, 110 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (110) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Digital Brand Strategy, Business Strategy, Social Media Strategy, New Business Development, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Search Engine Optimization, Business Transformation, Advertising Campaigns, Social Media Campaigns

    4.7 stars, 259 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (259) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2 stars, 328 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (328) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), Plot (Graphics), NumPy, Data Cleansing, Data Structures, Scientific Visualization, Data Visualization Software, Predictive Analytics, Data Visualization, Statistical Visualization, Debugging, Data Presentation, Data Manipulation, Code Reusability, Object Oriented Programming (OOP), Python Programming, Simulations, Predictive Modeling, Data Analysis

    4 stars, 111 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4 (111) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Comunicación efectiva para el líder actual

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Drive Engagement, Constructive Feedback, Organizational Leadership, Social Skills, Emotional Intelligence, Leadership, Strategic Communication, Communication, Empathy & Emotional Intelligence, Team Motivation, Business Communication, Internal Communications

    4.8 stars, 1K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    4.7 stars, 438 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.7 (438) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • I

    IIMA - IIM Ahmedabad

    Supply Chain Digitization: Strategy and Design

    Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Transportation Management, Digital Transformation, Supply Management, Transportation Operations, Logistics Management, Logistics, Inventory and Warehousing, Business Analytics, Data-Driven Decision-Making, Inventory Management System, Warehousing, Business Transformation, Order Fulfillment, Warehouse Management, Strategic Thinking

    4.7 stars, 73 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (73) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Business Strategies, Competitive Analysis, Business Management, Business Planning, Business Strategy, Business Ethics, Corporate Sustainability, New Business Development, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Strategic Decision-Making, Analysis, Stakeholder Analysis

    4.8 stars, 551 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (551) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model

    4.6 stars, 281 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (281) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Driving engagement, Hootsuite, Social Media Content, Social Media Marketing, Content Optimization, Social Media Analytics, Content Development and Management, Digital Marketing Tools, Web Analytics, Content Strategy, Performance Improvement, Web Analytics and SEO, Data Import/Export, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…196197198…551

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok