• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Minnesota

    Simulation Models for Decision Making

    Skills you'll gain: Simulations, Probability Distribution, Probability, Statistical Methods, Simulation and Simulation Software, Probability & Statistics, Microsoft Excel, Solution Design, Excel Formulas, Operations Research, Complex Problem Solving, Excel Macros, Business Modeling, Risk Modeling, Data Modeling, Predictive Modeling, Analysis, Estimation

    4.6 stars, 69 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (69) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sapienza University of Rome

    Macroeconomic Financial Accounts

    Skills you'll gain: Financial Systems, Financial Data, Financial Policy, Market Data, Financial Market, International Finance, Financial Accounting, Financial Regulation, Accounting, Banking, Economics, Financial Analysis, Balance Sheet, Spreadsheet Software, Cash Flows, Data Manipulation

    4.5 stars, 16 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (16) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines

    4.8 stars, 94 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (94) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Data Warehousing and Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Architecture, Unsupervised Learning, Data-Driven Decision-Making, Databases, Predictive Analytics, Predictive Modeling, Cloud Computing, Market Analysis, Classification Algorithms

    4.6 stars, 131 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (131) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    4.8 stars, 292 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (292) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado System

    Genetic Epidemiology Foundations

    Skills you'll gain: Epidemiology, Biostatistics, Statistical Analysis, Medical Science and Research, Data Quality, Statistical Modeling, Analysis, Probability & Statistics, Molecular Biology, Statistical Methods, Regression Analysis, Data Validation, Data Cleansing

    4.5 stars, 51 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (51) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    AI Materials

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Materials science, AI literacy, Artificial Neural Networks, Process Modeling, Image Analysis, Computer Vision, Manufacturing Processes, Machine Learning

    4.7 stars, 51 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (51) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Agile Team Leadership

    Skills you'll gain: Team Building, Team Leadership, Collaboration, Team Management, Team Performance Management, Organizational Leadership, Agile Methodology, Cross-Functional Collaboration, Innovation, Organizational Effectiveness, Adaptability, Empowerment, Culture Transformation, Market Opportunities, Continuous Improvement Process

    4.7 stars, 67 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (67) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Prediction Models with Sports Data

    Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Analytics, Predictive Modeling, Statistical Modeling, Data Analysis, Market Data, Analytics, Regression Analysis, Data Preprocessing, Model Evaluation, Python Programming, Probability & Statistics, Data Ethics, Probability, Ethical Standards And Conduct

    4.5 stars, 43 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (43) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Università Bocconi

    Management of International Development: Towards Agenda 2030

    Skills you'll gain: Human Capital, Governance, Sustainable Development, Human Resource Strategy, Intercultural Competence, International Relations, Strategic Thinking, Human Resources Management and Planning, Cultural Diversity, Organizational Development, Economic Development, Organizational Strategy, International Finance, Policy Analysis, Research, and Development, Strategic Decision-Making, Stakeholder Management, Social Impact

    4.8 stars, 226 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (226) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    DeepLearning.AI

    How Diffusion Models Work

    Skills you'll gain: Generative AI, Generative Model Architectures, Jupyter, AI Personalization, Model Training, Sampling (Statistics), Artificial Neural Networks, Algorithms

    4.6 stars, 280 reviews, Intermediate, Project, Less Than 2 Hours

    ★ 4.6 (280) · Intermediate · Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Tesla Stock Price Prediction using Facebook Prophet

    Skills you'll gain: Plotly, Technical Analysis, Time Series Analysis and Forecasting, Predictive Modeling, Market Data, Financial Forecasting, Model Evaluation, Forecasting, Applied Machine Learning, Trend Analysis, Financial Analysis, Data Visualization, Statistical Visualization, Google Sheets, Interactive Data Visualization, Equities, Machine Learning, Data Import/Export

    4.2 stars, 146 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.2 (146) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…195196197…461

In summary, here are 10 of our most popular market research courses

  • Simulation Models for Decision Making: University of Minnesota
  • Macroeconomic Financial Accounts: Sapienza University of Rome
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Data Warehousing and Business Intelligence: University of California, Irvine
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Genetic Epidemiology Foundations: University of Colorado System
  • AI Materials: Korea Advanced Institute of Science and Technology(KAIST)
  • Agile Team Leadership: Duke University
  • Prediction Models with Sports Data: University of Michigan
  • Management of International Development: Towards Agenda 2030: Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok