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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Global Marketing, Market Analysis, Revenue Management, Adaptability, Team Leadership

    4.6 stars, 232 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (232) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    Salesforce

    Lead Management in Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Sales Management, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Promotions and Campaigns, Data Entry, Data Import/Export

    4.7 stars, 390 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (390) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7 stars, 334 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (334) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Brand Marketing, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Budget Management, Promotions and Campaigns, Creative Design, Digital Marketing, Promotional Strategies, Social Media Strategy, Media Strategy, Customer Analysis

    4.7 stars, 23 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (23) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, User Experience Design, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6 stars, 596 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.6 (596) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Python 101: Develop Your First Python Program

    Skills you'll gain: Game Design, Human Computer Interaction, Program Development, Code Reusability, Python Programming, Programming Principles, Computer Programming, Mathematical Software, Data Analysis

    4.7 stars, 291 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (291) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Command Line Tools for Genomic Data Science

    Skills you'll gain: Unix Commands, Bioinformatics, grep, Unix Shell, Unix, Data Management, Information Management, Command-Line Interface, Linux Commands, Molecular Biology, Bash (Scripting Language), Big Data, Data Manipulation, File Management, Data Analysis Software, Data Processing, Bed Management, Life Sciences, Text Mining

    4 stars, 573 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4 (573) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Digital Brand Strategy, Business Strategy, Social Media Strategy, New Business Development, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Search Engine Optimization, Business Transformation, Advertising Campaigns, Social Media Campaigns

    4.7 stars, 259 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (259) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Financial Modeling & Valuation with Excel

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Microsoft Excel, Financial Modeling, Excel Formulas, Financial Analysis, Pivot Tables And Charts, Working Capital, Financial Accounting, Business Valuation, Balance Sheet, Equities, Financial Reporting, Business Reporting, Spreadsheet Software, Accounting, Data Visualization, Capital Expenditure, Finance, Corporate Finance

    4.7 stars, 180 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (180) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Logistic Regression in R for Public Health

    Skills you'll gain: Logistic Regression, Descriptive Statistics, Exploratory Data Analysis, Regression Analysis, Model Evaluation, Statistical Methods, R Programming, Statistical Modeling, Predictive Modeling, Statistical Analysis, Biostatistics, Statistical Software, Predictive Analytics, Probability & Statistics, R (Software), Public Health, Data Preprocessing

    4.8 stars, 368 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (368) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2 stars, 328 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (328) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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