• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

    4.5 stars, 278 reviews, Intermediate, Course, 1 - 3 Months

    ā˜… 4.5 (278) Ā· Intermediate Ā· Course Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Leadership, Leadership and Management, Strategic Decision-Making, Global Marketing, Governance, Brand Management, Fundraising

    4.7 stars, 155 reviews, Mixed, Course, 1 - 3 Months

    ā˜… 4.7 (155) Ā· Mixed Ā· Course Ā· 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Generative Engine Optimization (GEO), Content Strategy, Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Market Share, Auditing, Gap Analysis, Technical Analysis

    Beginner Ā· Course Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security Manager Certificate

    Skills you'll gain: Incident Response, Cyber Governance, Incident Management, Computer Security Incident Management, Safety Culture, Cyber Risk, Security Awareness, Event Monitoring, Cyber Security Strategy, Cyber Attacks, Dashboard, Threat Management, Security Management, Cyber Security Policies, Cyber Threat Intelligence, Mobile Security, Corporate Communications, Cybersecurity, Cyber Security Assessment, Cyber Operations

    4.7 stars, 66 reviews, Beginner, Specialization, 3 - 6 Months

    ā˜… 4.7 (66) Ā· Beginner Ā· Specialization Ā· 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Management and financial accounting: Know your numbers 1

    Skills you'll gain: Governance, Management Accounting, Budgeting, Financial Modeling, Financial Data, Financial Forecasting, Accounting, Financial Analysis, Forecasting, Financial Acumen, Financial Statement Analysis, Financial Accounting, Financial Statements, Business Metrics, Business Management, Organizational Strategy, Strategic Decision-Making

    4.7 stars, 322 reviews, Beginner, Course, 1 - 3 Months

    ā˜… 4.7 (322) Ā· Beginner Ā· Course Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Consulting Presentations and Storytelling

    Skills you'll gain: Presentations, Data Presentation, Data Visualization, Microsoft PowerPoint, Consulting, Executive Presence, Business Consulting, Proposal Writing, Storytelling, Data Storytelling, Management Consulting, Proposal Development, Oral Expression, Expectation Management

    4.9 stars, 431 reviews, Beginner, Course, 1 - 3 Months

    ā˜… 4.9 (431) Ā· Beginner Ā· Course Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    PMP Exam Prep Certification Training

    Skills you'll gain: Team Performance Management, Project Management, Compliance Management, Agile Software Development, Management Training And Development, Strategic Decision-Making, Expectation Management, Drive Engagement, Plan Execution, Milestones (Project Management), Stakeholder Analysis, Resource Management, People Development, Governance Risk Management and Compliance, Risk Management, Technical Management, Change Control, Project Planning, Project Schedules, Technical Documentation

    4.6 stars, 296 reviews, Beginner, Specialization, 3 - 6 Months

    ā˜… 4.6 (296) Ā· Beginner Ā· Specialization Ā· 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Legal Research, Responsible AI, Data Ethics, Arbitration, Litigation Support, Compliance Management, Law, Regulation, and Compliance, Generative AI, Document Management, Legal Writing, Regulation and Legal Compliance, AI literacy, Client Services, Compliance Training, Regulatory Compliance, Artificial Intelligence, Risk Management

    4.3 stars, 103 reviews, Beginner, Specialization, 1 - 3 Months

    ā˜… 4.3 (103) Ā· Beginner Ā· Specialization Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    3.7 stars, 27 reviews, Intermediate, Specialization, 3 - 6 Months

    ā˜… 3.7 (27) Ā· Intermediate Ā· Specialization Ā· 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Collaborative Software, Prototyping, Software Development Life Cycle

    4.7 stars, 109 reviews, Beginner, Course, 1 - 4 Weeks

    ā˜… 4.7 (109) Ā· Beginner Ā· Course Ā· 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Mediation and Conflict Resolution

    Skills you'll gain: Mediation, Conflict Management, Negotiation, Diplomacy, Labor Relations, Case Studies, Interactive Learning, Discussion Facilitation, Employee Relations, International Relations

    4.7 stars, 861 reviews, Intermediate, Course, 1 - 3 Months

    ā˜… 4.7 (861) Ā· Intermediate Ā· Course Ā· 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SaĆÆd Business School, University of Oxford

    Foundations of Sustainability and ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Engagement, Sustainable Business, Governance, Business Metrics, Sustainable Development, Sustainability Reporting, Business Reporting, Stakeholder Management, Sustainability Standards, Environmental Issue, Stakeholder Analysis, Business Ethics, Corporate Strategy, Investment Management, Environment and Resource Management, Investments, Economic Development, Diversity and Inclusion

    4.7 stars, 89 reviews, Beginner, Course, 1 - 4 Weeks

    ā˜… 4.7 (89) Ā· Beginner Ā· Course Ā· 1 - 4 Weeks

    Status: Free trial
    Free trial
1…190191192…540

In summary, here are 10 of our most popular marketing strategy courses

  • Derivatives - Options & Futures:Ā Interactive Brokers
  • Escalamiento exitoso e Innovación en los Negocios:Ā Pontificia Universidad Católica de Chile
  • SEO Visibility, Keyword Research, and Auditing:Ā Coursera
  • Cyber Security Manager Certificate:Ā Macquarie University
  • Management and financial accounting: Know your numbers 1:Ā Macquarie University
  • Consulting Presentations and Storytelling:Ā Emory University
  • PMP Exam Prep Certification Training:Ā University of Maryland, College Park
  • AI in Law: Research, Risk, and Legal Drafting:Ā Coursera
  • Procurement & Sourcing Operations:Ā Coursera
  • Introduction to UX/UI Design:Ā IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok