Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Process Controls, Correlation Analysis, Statistics, Data-Driven Decision-Making, Statistical Modeling, Statistical Hypothesis Testing, Statistical Methods, Statistical Software, Probability & Statistics, Regression Analysis, Statistical Inference, Predictive Analytics, Data Analysis, SAS (Software), Scatter Plots, Experimentation, Analytical Skills, Data Visualization
★ 4.8 (101) · Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling
★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks
Illinois Tech
Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Global Marketing, Market Analysis, Revenue Management, Adaptability, Team Leadership
★ 4.6 (232) · Beginner · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Sales Management, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Promotions and Campaigns, Data Entry, Data Import/Export
★ 4.7 (390) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Brand Marketing, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Budget Management, Promotions and Campaigns, Creative Design, Digital Marketing, Promotional Strategies, Social Media Strategy, Media Strategy, Customer Analysis
★ 4.7 (23) · Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making
★ 4.7 (334) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Game Design, Human Computer Interaction, Program Development, Code Reusability, Python Programming, Programming Principles, Computer Programming, Mathematical Software, Data Analysis
★ 4.7 (291) · Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research
★ 4.5 (99) · Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge
★ 4.7 (199) · Intermediate · Course · 1 - 3 Months
Northeastern University
Skills you'll gain: Journey Mapping, Health Informatics, Decision Support Systems, AI Enablement, Business Analytics, Data Compilation, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Health Technology, Advanced Analytics, Care Management, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Value-Based Care, Machine Learning
★ 4.4 (84) · Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Data Visualization, Statistical Inference, Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Statistical Methods, Sampling (Statistics), Excel Formulas, Spreadsheet Software, Box Plots, Time Series Analysis and Forecasting, Data Analysis Software, Statistical Modeling, Advanced Analytics, Financial Forecasting, Probability Distribution, Descriptive Analytics, Variance Analysis, Predictive Modeling
★ 4.7 (137) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Workday (Software), Human Resources Software, Human Capital, HR Tech, Benefits Enrollment Processes, Human Resources Information System (HRIS), People Analytics, Learning Management Systems, Human Resource Management, Workflow Management, Staff Management, Business Reporting, Management Reporting, Ad Hoc Reporting, Training Programs, Business Process, Workforce Planning, Compensation Analysis, Data Entry
★ 4.7 (147) · Beginner · Course · 1 - 3 Months