• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • L

    LearnKartS

    Google Ads Mastery : Create & Optimize Winning Campaigns

    Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Digital Marketing Campaigns, Pay Per Click Advertising, Search Engine Marketing, Data-Driven Marketing, Digital Advertising, Online Advertising, Contextual Advertising, Performance marketing, Campaign Management, Advertising, Keyword Research, Conversion Funnel Analysis, Paid media, Budget Management, Target Audience

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.3 stars, 248 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (248) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance

    4.7 stars, 281 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (281) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Geneva

    A life with ADHD

    Skills you'll gain: Family Support, Autism Spectrum Disorders, Personal Development, Clinical Psychology, School Psychology, Disabilities, Developmental Disabilities, Behavioral Management, Mental Concentration, Psychiatry, Mental and Behavioral Health, Family Therapy, Organizational Skills, Mental Health Diseases and Disorders, Behavior Management, Psychotherapy, Psychological Evaluations, Psychiatric Assessments, Mental Health Therapies, Patient Evaluation

    4.8 stars, 85 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (85) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Information Systems Security, Cyber Engineering, Cyber Security Policies, Cyber Attacks, Security Awareness, Information Privacy, Data Security, Emerging Technologies, Enterprise Security, Health Technology

    4.6 stars, 2.2K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (2.2K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8 stars, 142 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (142) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Cyber Security: Essentials for Governance, Risk & Compliance

    Skills you'll gain: Cyber Security Strategy, Incident Response, Cyber Governance, Incident Management, Security Strategy, Computer Security Incident Management, Risk Modeling, Risk Analysis, Cyber Security Policies, Governance Risk Management and Compliance, Cyber Threat Intelligence, Event Monitoring, Cyber Risk, Cybersecurity, Cyber Security Assessment, Governance, Compliance Management, Cyber Operations, Risk Management, Risk Control

    4.7 stars, 32 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (32) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Como influenciar pessoas

    Skills you'll gain: Influencing, Leadership, Persuasive Communication, Relationship Building, Rapport Building, Relationship Management, Trustworthiness, Decision Making, Tactfulness, Professional Networking, Organizational Structure, Personal Attributes

    4.8 stars, 157 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (157) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Personalized Campaigns, Electronic Media, Strategic Communication, Data-Driven Marketing, Key Performance Indicators (KPIs), Target Audience

    4.7 stars, 184 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (184) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Leading Sustainable Community Transformation

    Skills you'll gain: Systems Thinking, Stakeholder Management, Sustainable Systems, Cross-Functional Collaboration, Business Transformation, Planning, Project Planning, Cross-Functional Team Leadership, Stakeholder Analysis, Sustainable Development, Strategic Leadership, Corporate Sustainability, Community Outreach, Social Impact, Strategic Thinking, Relationship Building, Business Leadership, Project Management, Communication Strategies, Ethical Standards And Conduct

    4.5 stars, 262 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (262) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    CertNexus

    Turn Ethical Frameworks into Actionable Steps

    Skills you'll gain: Data Ethics, Law, Regulation, and Compliance, Business Ethics, Strategic Thinking, Ethical Standards And Conduct, Regulatory Requirements, Regulatory Compliance, Analytical Skills, Responsible AI, Regulation and Legal Compliance, Technology Strategies, Compliance Management, Decision Making, Business Analysis, Business Strategy, Conflict Management, Information Privacy, Accountability

    4.7 stars, 157 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (157) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…187188189…540

In summary, here are 10 of our most popular marketing strategy courses

  • Google Ads Mastery : Create & Optimize Winning Campaigns: LearnKartS
  • Forex - Trading Around the World: Interactive Brokers
  • Entrepreneurship Capstone: University of Maryland, College Park
  • A life with ADHD: University of Geneva
  • The Role of the Media: IESE Business School
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • Cyber Security: Essentials for Governance, Risk & Compliance: Macquarie University
  • Como influenciar pessoas: University of Michigan
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok