• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Diseño de proyectos para promover el bienestar

    Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    338 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Computing (Part 1)

    Skills you'll gain: Combinatorics, Probability, Programming Principles, Program Development, Computational Thinking, Computer Programming, Object Oriented Programming (OOP), Development Testing, Software Testing, Applied Mathematics, Debugging, Algorithms, Python Programming, Game Design, Simulations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    584 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Aspectos fundamentales de la gerencia

    Skills you'll gain: Staff Management, Business Management, People Management, Leadership and Management, Operations Management, Business Administration, Leadership, Workforce Planning, Organizational Strategy, Decision Making, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    735 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Negotiation, Mediation, and Conflict Resolution - Capstone Project

    Skills you'll gain: Mediation, Negotiation, Conflict Management, Cultural Diversity, Case Studies, Communication Strategies, Analysis, Value Propositions, Consultative Approaches, Peer Review, Process Design, Interpersonal Communications, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Informative Presentations with Microsoft PowerPoint

    Skills you'll gain: Public Speaking, Data Visualization, Microsoft Office, Concision, Communication, Business Writing, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    79 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Navigate the Landscape

    Skills you'll gain: Google Cloud Platform, Gemini, Generative AI, AI Security, AI Product Strategy, Responsible AI, AI Enablement, Data Governance, Cloud Infrastructure, Artificial Intelligence, Business Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Interessen des durchschnittlichen Facebook Nutzers

    Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Target Audience, Marketing Materials

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Industrial Internet of Things (IIoT)

    Skills you'll gain: Internet Of Things, Manufacturing and Production, Manufacturing Processes, Digital Transformation, Technology Solutions, Business Technologies, Cloud Computing, Emerging Technologies, Technology Strategies, Real Time Data, Value Propositions, Case Studies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    207 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
digital marketing strategy
influencer marketing strategy
1…187188189…379

In summary, here are 10 of our most popular marketing strategy courses

  • Diseño de proyectos para promover el bienestar: Universidad de los Andes
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Monetary Policy in the Asia Pacific: The Hong Kong University of Science and Technology
  • Principles of Computing (Part 1): Rice University
  • Aspectos fundamentales de la gerencia: University of California, Irvine
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Negotiation, Mediation, and Conflict Resolution - Capstone Project: ESSEC Business School
  • Create Informative Presentations with Microsoft PowerPoint: Coursera
  • Retail Digital Supply Chain: University of Pennsylvania
  • Gen AI: Navigate the Landscape: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok