• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    CompTIA Security+ Certification (SY0-701): The Total Course

    Skills you'll gain: Incident Response, Network Security, Intrusion Detection and Prevention, Command-Line Interface, Cryptography, Cyber Security Strategy, Open Web Application Security Project (OWASP), Application Security, Secure Coding, Cybersecurity, IT Security Architecture, Encryption, Information Systems Security, Vulnerability Assessments, Cyber Attacks, Risk Management Framework, Multi-Factor Authentication, Cloud Security, Penetration Testing, Risk Management

    4.6 stars, 66 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (66) · Intermediate · Specialization · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies

    3.2 stars, 10 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.2 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Business Software

    4.5 stars, 430 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (430) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Investments II: Lessons and Applications for Investors

    Skills you'll gain: Investments, Investment Management, Portfolio Management, Return On Investment, Performance Analysis, Finance, Equities, Performance Measurement, Behavioral Economics, Tax Returns, Asset Management, Portfolio Risk, Financial Trading, Decision Making, Regression Analysis

    4.8 stars, 896 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (896) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9 stars, 23 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Team Motivation, Team Performance Management, Team Building, People Development, Product Development, Business Planning, Team Leadership, Strategic Planning, Decision Making, Operations, Agile Product Development, Management Training And Development, Workforce Development, Staff Management, Leadership and Management, Process Management, Strategic Decision-Making, Business Metrics

    4.8 stars, 271 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (271) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Innovación y emprendimiento

    Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Business Architecture, Corporate Strategy, Business Solutions, Creative Thinking, Business Strategy, Business Strategies, Storytelling, New Business Development, Team Management, Creativity, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development, Growth Strategies

    4.7 stars, 448 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.7 (448) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    4.5 stars, 80 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (80) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • I

    INSEAD

    Blockchain and Business

    Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Business, Business Modeling, Business Strategy, Emerging Technologies, Digital Transformation, New Business Development, Innovation, Organizational Structure, Social Impact, Regulatory Compliance, Distributed Computing, Cost Reduction

    4.7 stars, 426 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (426) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    SEO Masterclass With AI SEO: Beginner To Advanced - 2026

    Skills you'll gain: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Large Language Modeling, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, LLM Application, Frontend Performance, Web Presence, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning

    4.6 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (22) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Proposal Development, Account Strategy, Microsoft Copilot, Business Writing, Overcoming Objections, Account Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Prospecting, Sales Enablement, Sales Presentations, Prospecting and Qualification, Customer Success Management, Sales, Business Development

    4.5 stars, 24 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (24) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Operations, Supply Chain, Business Operations, Supply Management, Marketing, Promotional Strategies, Advertising, Profit and Loss (P&L) Management, Cost Benefit Analysis, Business Analysis Tools, Case Studies, Corporate Strategy, Go To Market Strategy, Market Analysis, Revenue Management, Strategic Marketing, Customer Analysis, Complex Problem Solving

    4.3 stars, 40 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (40) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…185186187…540

In summary, here are 10 of our most popular marketing strategy courses

  • CompTIA Security+ Certification (SY0-701): The Total Course: Packt
  • Generative Engine Optimization (GEO): Edureka
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
  • Capture and Captivate Your Audience: Google
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
  • Innovación y emprendimiento: Tecnológico de Monterrey
  • Create website videos with Canva: Coursera
  • Blockchain and Business: INSEAD
  • SEO Masterclass With AI SEO: Beginner To Advanced - 2026: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok