• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Entrepreneurship, Business Planning, Corporate Strategy, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Innovation, Product Strategy, Market Analysis, Interviewing Skills

    4.6 stars, 86 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (86) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    UiPath

    Automation Business Analysis - Concepts and Principles

    Skills you'll gain: Requirements Management, Robotic Process Automation, Requirements Elicitation, Business Process Automation, Requirements Analysis, User Requirements Documents, Business Requirements, Stakeholder Engagement, Business Analysis, Automation, Business Process Modeling, Business Process, Process Analysis, Stakeholder Management, Stakeholder Communications, Functional Specification, Business Workflow Analysis, Stakeholder Analysis, Process Modeling, Project Scoping

    4.7 stars, 90 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (90) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Pharmaceuticals, Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Data Integration, Healthcare Industry Knowledge, Data Quality

    4.8 stars, 15 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (15) · Intermediate · Course · 1 - 3 Months

  • U

    University of Minnesota

    Optimization for Decision Making

    Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Process Optimization, Data-Driven Decision-Making, Model Optimization, Microsoft Excel, Decision Making, Excel Formulas, Spreadsheet Software, Graphing

    4.7 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The University of Edinburgh

    Intellectual Humility: Science

    Skills you'll gain: Open Mindset, Curiosity, Willingness To Learn, Self-Awareness, Growth Mindedness, Personal Attributes, Child Development, Cognitive flexibility, Emotional Intelligence, Human Learning, Critical Thinking, Social Sciences

    4.7 stars, 187 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (187) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Writing Skills for University Success

    Skills you'll gain: Writing, Writing and Editing, Research, Research Reports, Editing, Style Guides, Organizational Structure, Organizational Skills, Ethical Standards And Conduct

    4.5 stars, 78 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (78) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Финансы для нефинансистов

    Skills you'll gain: Capital Budgeting, Finance, Capital Expenditure, Financial Analysis, Financial Modeling, Corporate Finance, Financial Acumen, Financial Statement Analysis, Financial Planning, Business Valuation, Financial Management, Return On Investment, Cash Flows, Spreadsheet Software, Financial Statements, Financial Market, Investment Management, Cash Flow Forecasting, Investments, Risk Analysis

    4.5 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (17) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Target Market, Social Media, Prioritization, Driving engagement, Photo/Video Production and Technology, Promotional Materials, Business Strategy, Marketing Materials, Business Planning, Drive Engagement, Video Production, Marketing

    4.9 stars, 19 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (19) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Sensors for a Carbon Free World

    Skills you'll gain: Electrical Power, Power Electronics, Electrical Systems, Electrical Equipment, Torque (Physics), Electronic Components, Electric Power Systems, Basic Electrical Systems, Electrical Engineering, Semiconductors, Engineering, Scientific, and Technical Instruments, Mechanical Engineering, Machine Controls, Electronic Systems, Plant Operations and Management, Electronics, Engineering Calculations, High Voltage, Energy and Utilities, Thermal Management

    4.4 stars, 97 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (97) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Digital Intelligence for Everyone

    Skills you'll gain: Intellectual Property, Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Application Security, Security Software, Computer Security Awareness Training, Research, Content Creation, digital literacy, Media and Communications, Storytelling, Productivity, Digital Communications, Personal Care, Interpersonal Communications, Empathy & Emotional Intelligence, Personal Development, Self-Awareness

    4.7 stars, 155 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (155) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…183184185…461

In summary, here are 10 of our most popular market research courses

  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • Automation Business Analysis - Concepts and Principles: UiPath
  • Business Strategy: Creating Competitive Advantage: IBM
  • Data Science with Real World Data in Pharma: Genentech
  • Optimization for Decision Making: University of Minnesota
  • Intellectual Humility: Science: The University of Edinburgh
  • Writing Skills for University Success: University of California, Irvine
  • Финансы для нефинансистов: Rice University
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok