• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8 stars, 203 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (203) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Product Marketing

    4.6 stars, 63 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (63) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement

    4.6 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.7 stars, 41 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.7 (41) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Six Sigma Advanced Analyze Phase

    Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Improvement and Optimization, Process Analysis, Statistical Methods, Statistical Analysis, Statistics, Analysis, Statistical Inference, Data Analysis, Variance Analysis, Graphing

    4.8 stars, 995 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (995) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Data Science in Real Life

    Skills you'll gain: Data Quality, Data Presentation, Data Management, Technical Communication, Data Analysis, Statistical Methods, Analytical Skills, Data-Driven Decision-Making, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling

    4.5 stars, 2.4K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (2.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Market Analysis, Strategic Thinking, Business Analysis, Product Strategy, Analysis, Market Share, Product Lifecycle Management, Business Management, Corporate Strategy, Strategic Decision-Making, Organizational Strategy, Growth Strategies, Case Studies, Cultural Diversity, Culture

    4.8 stars, 399 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (399) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales

    4.7 stars, 171 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (171) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication

    4.9 stars, 880 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (880) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    MathWorks

    Exploratory Data Analysis with MATLAB

    Skills you'll gain: Plot (Graphics), Data Visualization, Scientific Visualization, Statistical Visualization, Data Presentation, Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Literacy, Statistical Reporting, Statistical Methods, Data Science, Data Processing, Data Cleansing, Data Wrangling, Matlab, Statistical Analysis

    4.8 stars, 824 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (824) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    التسويق في عالم رقمي

    Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Digital Advertising, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding

    4.6 stars, 46 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (46) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience Design, User Experience, User Centered Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), UI/UX Strategy, Qualitative Research, User Interface (UI) Design, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6 stars, 472 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (472) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…180181182…551

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok