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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, New Product Development, Business Transformation, Organizational Strategy, Strategic Leadership, Strategic Thinking, Organizational Change, Technology Strategies, Product Management, Entrepreneurship, Team Leadership, Business Management, Virtual Teams, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    731 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI and Disaster Management

    Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Artificial Intelligence, Geospatial Mapping, Computer Vision, Spatial Data Analysis, Artificial Neural Networks, Convolutional Neural Networks, Model Evaluation, Data Preprocessing, Exploratory Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Analitik Data Google

    Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Visualization, Data Ethics, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Tableau Software, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Stakeholder Management, Data Integrity, Database Management, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    590 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Predictive Modeling

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    144 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advanced MySQL Topics

    Skills you'll gain: MySQL, Database Management, Stored Procedure, Database Development, SQL, Performance Tuning, Relational Databases, Query Languages, JSON, Data Analysis, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Manipulation at Scale: Systems and Algorithms

    Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Databases, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    772 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Infectious Disease Transmission Models for Decision-Makers

    Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    641 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • AI and Disaster Management: DeepLearning.AI
  • Analitik Data Google: Google
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology
  • Introduction to Predictive Modeling: University of Minnesota
  • Advanced MySQL Topics: Meta
  • Advanced Data Visualization with Tableau: Tableau Learning Partner
  • Data Manipulation at Scale: Systems and Algorithms: University of Washington
  • Healthcare Marketplace: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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