• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination

    5 stars, 15 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (15) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Stanford Online

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Resource Utilization, Social Impact, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Decision Making, Planning, Entrepreneurship, Research

    4.6 stars, 218 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (218) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    4.7 stars, 304 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (304) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Pillar #4: Drug Safety - Pharmacovigilance

    Skills you'll gain: Drug Development, Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Pharmacotherapy, Medical Prescription, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis, Scientific Methods, Advanced Analytics

    4.7 stars, 111 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (111) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: AI Integrations, AI Personalization, Generative AI, Generative Model Architectures, AI Enablement, Strategic Thinking, AI Product Strategy, Business Transformation, Data Integration, Case Studies, Technology Strategies, ChatGPT, Innovation, Digital Transformation, Large Language Modeling, Business Process Management

    4.7 stars, 92 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (92) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, User Experience, Inventory Management, Market Trend

    4.8 stars, 187 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (187) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8 stars, 89 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (89) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • N

    New York Institute of Finance

    Using Machine Learning in Trading and Finance

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Financial Trading, Data Pipelines, Applied Machine Learning, Machine Learning, Securities Trading, Statistical Machine Learning, Model Training, Market Trend, Data Preprocessing, Deep Learning, Python Programming, Model Evaluation, Correlation Analysis, Artificial Neural Networks, Time Series Analysis and Forecasting

    3.9 stars, 379 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.9 (379) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Web Presence, Social Media Content, Infographics, Social Media, Oral Expression, Professional Development, Concision, Social Media Strategy, Recruitment, Professionalism, Writing, Data Visualization, Branding

    4.5 stars, 697 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (697) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Model Evaluation, Exploratory Data Analysis, Logistic Regression, Data Presentation, Business Analytics, Analytics, Statistical Visualization, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Classification And Regression Tree (CART), Data Analysis, Applied Machine Learning, Classification Algorithms, Data Analysis Software, Microsoft Excel, Data Preprocessing, Data Cleansing

    3.6 stars, 606 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.6 (606) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, AI Enablement, Artificial Neural Networks, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, AI literacy, Generative AI, Generative AI Agents, Machine Learning Methods, Deep Learning, Machine Learning, LLM Application, Convolutional Neural Networks, Supervised Learning, Fraud detection, Reinforcement Learning, Ethical Standards And Conduct, Unsupervised Learning

    4.8 stars, 232 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (232) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Leading Diverse Teams & Organizations

    Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Training, Growth Mindedness, Diversity Awareness, Team Leadership, Organizational Leadership, Diversity Programs, Leadership, Social Justice, Personal Development, Cultural Diversity, Self-Awareness, Organizational Change, Organizational Structure

    4.7 stars, 474 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (474) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…172173174…540

In summary, here are 10 of our most popular marketing strategy courses

  • Конкурентная стратегия: Ludwig-Maximilians-Universität München (LMU)
  • Giving 2.0: The MOOC: Stanford Online
  • UX Design: From Concept to Prototype: University of Michigan
  • Pillar #4: Drug Safety - Pharmacovigilance: Johns Hopkins University
  • GenAI in Business: Discover the Possibilities: University of Michigan
  • E-commerce Academy: Universidad de Palermo
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Using Machine Learning in Trading and Finance: New York Institute of Finance
  • Job Success: Get Hired or Promoted in 3 Steps: The State University of New York
  • Predictive Modeling and Analytics: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok