• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • D

    DeepLearning.AI

    IA Para Todos (Português)

    Skills you'll gain: AI Product Strategy, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Artificial Intelligence, Data Ethics, Responsible AI, Applied Machine Learning, AI literacy, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning

    4.8 stars, 33 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (33) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Data Ethics, Compliance Management, Consumer Behaviour, AI literacy, Governance Risk Management and Compliance, AI powered creativity, AI Enablement, Social Impact, Business Risk Management, Law, Regulation, and Compliance, Stakeholder Analysis, Decision Intelligence, Risking, Leadership and Management, Risk Management

    4.7 stars, 392 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (392) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Human Resources Management and Planning, Employee Engagement, Human Resources, Human Resource Management, Generative AI, Data Ethics, People Analytics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Workforce Development, Workforce Planning, AI Security, Training Programs

    4.3 stars, 254 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (254) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5 stars, 311 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (311) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity

    4.8 stars, 184 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (184) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    4.7 stars, 92 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (92) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Building Strategic Foresight Capabilities

    Skills you'll gain: Systems Thinking, Strategic Thinking, Forecasting, Strategic Decision-Making, Stakeholder Engagement, Organizational Strategy, Business Transformation, Trend Analysis, Innovation, Decision Making, Creativity

    4.9 stars, 257 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (257) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Supply Management, Business Management, Logistics Management, Marketing, Promotional Strategies, Advertising, Marketing Strategies, Business Economics

    4.5 stars, 26 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (26) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Community Organizing for Social Justice

    Skills you'll gain: Community Organizing, Social Justice, Community Development, Community and Social Work, Diversity Awareness, Social Work, Discussion Facilitation, Community Outreach, Intercultural Competence, Social Impact, Cultural Diversity, Interpersonal Communications, Conflict Management, Diversity Equity and Inclusion Initiatives, Program Evaluation, Persuasive Communication

    4.8 stars, 327 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (327) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Leadership, Organizational Development, Process Development, Organizational Strategy, Business Strategy, Strategic Thinking, Cross-Functional Team Leadership, Team Management, Product Management, Customer Analysis

    4.7 stars, 145 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (145) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…170171172…540

In summary, here are 10 of our most popular marketing strategy courses

  • IA Para Todos (Português): DeepLearning.AI
  • Responsible Generative AI: University of Michigan
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Management Communication 管理沟通: Peking University
  • La gestión de personas y equipos: IESE Business School
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Building Strategic Foresight Capabilities: EDHEC Business School
  • Fundamentals of Business Management: Board Infinity
  • Community Organizing for Social Justice: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok