Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

The University of Chicago
Skills you'll gain: Neurology, Physiology, Anatomy, Behavioral Health, Mental and Behavioral Health, Mental Health Diseases and Disorders, Vital Signs, Control Systems, Coordination, Biology, Communication Systems
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

University at Buffalo
Skills you'll gain: Classroom Management, Teaching, Instructional Strategies, Student Engagement, Psychiatric Assessments, Parent Communication, Behavior Management, Positive Behavior Support, Working With Children, Clinical Assessment, Mental Health Diseases and Disorders, Treatment Planning, Diagnostic Tests, Child Development, Planning, Communication
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Marketing Strategies, Marketing Communications, Strategic Communication, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Analysis, Data-Driven Decision-Making, Consumer Behaviour, Target Audience, Stakeholder Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Encryption, Public Key Infrastructure, Cryptography, Network Security, Cybersecurity, Public Key Cryptography Standards (PKCS), Data Security, Cyber Attacks, Advanced Encryption Standard (AES), Application Security, Information Technology, Computer Security Awareness Training, Cyber Security Strategy, Authentications, Authorization (Computing), Security Controls, Personally Identifiable Information, Security Awareness, Cyber Security Policies, Computer Security Incident Management
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Engagement, Digital Marketing, Marketing Strategy and Techniques, MarTech, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Marketing Communications, Customer experience strategy (CX), Content Creation, Content Strategy, Marketing Psychology, Search Engine Optimization, Paid media, Artificial Intelligence, Analytics, Generative AI, Data Analysis, Data Visualization, Data Collection
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Data Architecture, Digital Marketing, Marketing Strategies, Marketing Effectiveness, AI Personalization, Marketing Analytics, Data-Driven Decision-Making, Blockchain, Customer Insights, Consumer Behaviour, Data Integrity, Image Analysis, Analytics, Data Governance, Generative AI, Performance Measurement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Content Performance Analysis, Campaign Management, A/B Testing, Data-Driven Decision-Making, Case Studies, Consumer Behaviour, Performance Analysis, Email Security, Marketing Analytics, Direct Marketing, Performance Metric, E-Commerce, Automation, Product Improvement, Disaster Recovery, Recruitment, Security Awareness
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Estate Planning, Portfolio Risk, Wealth Management, Risk Management, Portfolio Management, Investment Management, Tax Planning, Financial Planning, Asset Management, Risk Appetite, Personalized Service, Tax, Financial Analysis, Behavioral Economics, Financial Modeling, Simulation and Simulation Software
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months