• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • A

    Arizona State University

    Innovar

    Skills you'll gain: Innovation, Ideation, Creativity, Customer experience improvement, New Product Development, Product Development, Research and Design, Service Design, Process Development, Brand Management, Brand Strategy, Sustainable Business, Process Improvement, Branding, Business Strategies, Business Modeling, Design, Corporate Sustainability

    4.8 stars, 833 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (833) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Social Sciences, New Business Development, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Business, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7 stars, 143 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (143) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research, Marketing Psychology

    4.6 stars, 343 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (343) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    4.9 stars, 42 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    HRCI

    HRCI Associate Professional in Human Resources-International

    Skills you'll gain: Training and Development, Training Programs, Employee Performance Management, Employee Relations, Performance Management, Talent Acquisition, Human Resources, Human Resources Information System (HRIS), Applicant Tracking Systems, Full Cycle Recruitment, Employee Onboarding, Compensation Management, Performance Appraisal, Compensation and Benefits, Recruitment Strategies, Human Resource Strategy, Human Resource Policies, Human Resources Management and Planning, Employee Surveys, Enterprise Risk Management (ERM)

    5 stars, 26 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 5 (26) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Product Strategy, Customer experience strategy (CX), Order Processing, Order Management, Order Fulfillment, Content Creation, International Relations, Business Management

    4.9 stars, 11 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (11) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    BCG

    Transformación digital

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Data Strategy, Corporate Strategy, Business Strategy, Business Technologies, Business Economics, Growth Strategies, Process Design, Emerging Technologies, Market Dynamics, Innovation, Leadership, Communication

    4.7 stars, 285 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (285) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8 stars, 89 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (89) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.7 stars, 41 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.7 (41) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    4.6 stars, 498 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (498) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement

    4.6 stars, 91 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (91) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Supply Chain, Supply Chain Systems, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Supply Chain Planning, Customer experience improvement, Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Customer Service, Cost Estimation, Data Collection, Data-Driven Decision-Making, Regional Sales, Critical Thinking and Problem Solving

    4.7 stars, 836 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (836) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…169170171…540

In summary, here are 10 of our most popular marketing strategy courses

  • Innovar: Arizona State University
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • GenAI in Business: Strategies for Successful Execution: University of Michigan
  • HRCI Associate Professional in Human Resources-International: HRCI
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • Transformación digital: BCG
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Executive Communication Excellence: STARWEAVER
  • Redacción de documentos empresariales de gran impacto: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok