• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Introduction to Generative AI in Healthcare

    Skills you'll gain: Generative AI, AI literacy, Responsible AI, Healthcare Ethics, Data Ethics, Artificial Intelligence, Health Informatics, Medical Imaging, Clinical Documentation, Image Analysis, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Treatment Planning, Patient Evaluation, Medical Privacy, Natural Language Processing

    4.2 stars, 51 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (51) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Supply Chain Management, Data Transformation, Pandas (Python Package), Supply Chain Planning, Data Processing, Data Analysis, Data Cleansing, Data Science, Programming Principles, Python Programming, Pivot Tables And Charts, Applied Machine Learning, Plot (Graphics)

    3.7 stars, 41 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.7 (41) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Modern Regression Analysis in R

    Skills you'll gain: Statistical Inference, Statistical Modeling, Regression Analysis, Data Ethics, Statistical Methods, Statistical Hypothesis Testing, Data Science, R Programming, Statistical Programming, Statistical Analysis, Predictive Modeling, Predictive Analytics, Probability & Statistics, Correlation Analysis, Model Evaluation, Plot (Graphics)

    4.3 stars, 40 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (40) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation, Organizational Effectiveness, Business Analytics, Analysis, Financial Inclusion, Diversity Equity and Inclusion Initiatives, Market Opportunities, Social Justice, Workplace inclusivity, Organizational Change, Leadership Development, Product Development, Risk Mitigation

    4.8 stars, 349 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (349) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Capstone: Build a Winning Investment Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Portfolio Risk, Asset Management, Investments, Finance, Financial Market, Simulation and Simulation Software, Performance Measurement, Performance Analysis, Market Trend, Trend Analysis, Risk Analysis, Financial Forecasting, Case Studies, Peer Review, Forecasting

    4.5 stars, 71 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (71) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.5 stars, 27 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Journey Mapping, Human Centered Design, Stakeholder Engagement, Design Research, Persona Development, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Strategic Thinking, Job Analysis, Consumer Behaviour, Innovation, Interviewing Skills

    4.7 stars, 43 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (43) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Environmental Economics

    Skills you'll gain: Sustainable Development, Sustainable Business, Environmental Policy, Environmental Issue, Environmental Regulations, Environment, Environment and Resource Management, Climate Change Programs, Climate Change Mitigation, Financial Policy, Cost Benefit Analysis, Energy and Utilities, Economics, Oil and Gas, Policy Analysis, Market Dynamics, Public Policies, Decision Making

    4.8 stars, 28 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (28) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, User Research, Interactive Design, Design Software, Design Strategies, User Centered Design, User Experience Design, Visual Design, Graphic and Visual Design Software, Figma (Design Software), Graphics Software, Graphic and Visual Design, Design Elements And Principles

    4.8 stars, 42 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Sensory Systems Analysis, Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.4 stars, 43 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (43) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Detail Oriented

    4.7 stars, 227 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (227) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Analytics, Predictive Analytics, Applied Machine Learning, Science and Research, Machine Learning, Medical Science and Research, Biomedical Technology, AI Integrations, Generative AI, AI Workflows, AI literacy, Regulatory Compliance

    3 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 3 (7) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…169170171…461

In summary, here are 10 of our most popular market research courses

  • Introduction to Generative AI in Healthcare: Coursera
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Modern Regression Analysis in R: University of Colorado Boulder
  • Gender Analytics for Innovation: University of Toronto
  • Capstone: Build a Winning Investment Portfolio: Rice University
  • AI for Marketing and Sales: SkillsBooster Academy
  • Design Thinking: Discovery Tools: University of Virginia
  • Environmental Economics: University of Michigan
  • User Interface Design: Principles, Prototyping, Practices: Coursera
  • Foundations of Neuroscience: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok