Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft Outlook, Microsoft Teams, Presentations, Spreadsheet Software, Microsoft 365, Microsoft Office, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Analysis, Data Visualization, Business Communication
Beginner · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Video Editing, Creative Thinking, Multimedia, Cognitive flexibility, Photo Editing, Music, Storytelling, Brainstorming, Open Mindset, Critical Thinking, Liberal Arts, Aesthetics, Systems Thinking, Design Elements And Principles, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Proofreading, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: LinkedIn, Professional Networking, Social Media, Social Media Content, Professional Development
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Media and Communications, Political Sciences, Policy Analysis, Public Policies, Economics, Policy, and Social Studies, International Relations, Public History, Social Sciences
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Digital Forensics, Security Controls, Multi-Factor Authentication, Human Factors (Security)
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Business Ethics, Data Ethics, Responsible AI, Ethical Standards And Conduct, Corporate Sustainability, Leadership Studies, Environmental Social And Corporate Governance (ESG), AI Security, Decision Making, Law, Regulation, and Compliance, Personally Identifiable Information, Artificial Intelligence, Compliance Training, Regulation and Legal Compliance, Risk Analysis, Governance
Mixed · Course · 1 - 4 Weeks