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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Essential Linear Algebra for Data Science

    Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data Analysis and Visualization

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Business Process, Key Performance Indicators (KPIs), Matlab

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Artificial Intelligence Algorithms Models and Limitations

    Skills you'll gain: Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Machine Learning Algorithms, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Generative AI, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    519 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Knowledge Manager 101

    Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Business Intelligence, Data Management, Data Analysis, Big Data, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Predictive Modeling, Risk Management, R Programming, Data Transformation, Machine Learning Methods, Descriptive Analytics, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    100 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    115 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Fake News Detection with Machine Learning

    Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    264 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Machine Learning Capstone

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Data Analysis, Applied Machine Learning, Data Presentation, Technical Communication, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Regression Analysis, Keras (Neural Network Library), Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    191 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Essential Linear Algebra for Data Science: University of Colorado Boulder
  • Data Analysis and Visualization: University at Buffalo
  • Artificial Intelligence Algorithms Models and Limitations: LearnQuest
  • Market Research & Business Intelligence Mastery: EDUCBA
  • Commercial Awareness: Coursera
  • Splunk Knowledge Manager 101: Splunk Inc.
  • Analítica financiera​: Universidad de los Andes
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Fake News Detection with Machine Learning: Coursera
  • Machine Learning Capstone: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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